Posts

Keith Urban Hologram Performs in Australia

Shoppers will be left under no illusion when they see “Keith Urban” at Chadstone Shopping Centre in Melbourne this weekend.

The Aussie-born country megastar will be at Chadstone in the form of a hologram performance and will perform his latest single Somewhere in my Car on Saturday, July 19.
As part of the Australia-first performance fans will even be able to jam with the four-time Grammy award winner by picking up one of the musical instruments that will be available on stage.
Via: Herald Sun
 
 

Prada Experiential at Heathrow's Terminal 5

Puig showcased the latest edition of their best-selling perfume, Prada Candy, this summer in an experiential and DOOH campaign.
Planned and booked by Havas and PSI, the campaign took over the departure lounge of Heathrow’s Terminal 5 as it targeted passengers for the launch of Candy Florale. The experiential zone was situated in close proximity to both World Duty Free and the Prada store, capitalising on the point-of-sale opportunities to purchase the scent at the airport.
Passengers were invited to try out the perfume and other Prada Candy fragrances as they made their way through departures.
As JCDecaux Airport’s Global Shopper 2013 research reveals, shopping while abroad is an integral part of the travel experience, with 81% of global shoppers purchasing luxury cosmetics and fragrances at the airport.

Top London Shopping Street Installs Beacons in 100 stores

One hundred retailers with stores on London’s upmarket Regent Street, one of the city’s busiest shopping locations, have installed Bluetooth Low Energy beacons that trigger personalized offers and communications for shoppers who have downloaded a mobile app developed by landowner The Crown Estate.
Participating retailers include Hackett, Karl Lagerfeld, Sebago,Anthropologie, Armani Exchange, Brasserie Zedel and COS.
The Regent Street app listens for beacons placed in each store so that, as shoppers walk past, they receive alerts ranging from information about new products, to upcoming events, to exclusive offers only available to those shopping on the street that day.
The app builds a profile for each shopper so the content they receive is tailored to their preferences. But The Crown Estate insists its app allows customers to choose the brands they wish to connect to and does not track their data.
The introduction of the new Regent Street app and BLE beacons forms part of The Crown Estate’s £1bn Regent Street regeneration programme. The app was developed by digital marketing firmAutograph.
Via: NFC World

Westfield Launches Integrated Mobile and OOH Campaign Using xAd

Westfield has launched an innovative integrated mobile and Out-Of-Home campaign, with the aim of positioning the shopping centres as the place to be for entertainment.
The campaign, planned by Arena, showcases the breadth of offer available for the full day out experience at both Westfield Shepherd’s Bush and Stratford.
Out-of-Home media planned by Posterscope incorporates 6-sheets and mobile display media. The campaign benefits from xAd’s mobile display technology to connect OOH media with hyper-local mobile targeting.
OOH locations were identified through analysis of Westfield’s performance data for each mall, providing Posterscope the opportunity to maximise coverage of these key locations with the combination of both media types. Mobile not only amplifies 6 sheet posters, but plugs gaps in the OOH media plan where OOH infrastructure does not exist or is not available.
Posterscope was responsible for the recommendation of integrated planning using mobile and OOH media as well as the analysis of Westfield store performance data.
Planned and bought by Arena and Posterscope, with creative by Portas, the integrated campaign will run for two weeks from today (2nd June).
Ryan Hedditch, Integration Client Director, Posterscope, said: “This campaign is particularly innovative as it connects both OOH media and hyper-local mobile display targeting with xAd. The analysis of Westfield’s performance data played a key part in establishing a role for mobile display media on this plan – providing the opportunity to plug the gaps in our OOH recommendation as well as amplifying OOH media locations.”