Posts

Adshel Live hits the West End with New World Payphones, decluttering London’s streets

The roll out comes as part of Clear Channel’s continued commitment to transforming and enhancing high streets across the UK. As the new kiosks are installed, hundreds of aging phone boxes are being removed, decluttering the streets of the West End, with new units add to the growing nationwide Adshel Live network, providing an essential public utility.
This week sees the first phase of New World Payphones being installed on the streets of London’s West End, bringing Adshel Live back into the heart of the nation’s capital and its cultural, business and entertainment centres.
When installation is complete, the stunning payphones will bring essential wayfinding, Wi-Fi and telephony services to the public, as well as visitors to London.
As part of their commitment to transforming and enhancing UK highstreets, Clear Channel will be responsible for installation, cleaning and maintenance of the units, at no cost to the public, as is already the case with the thousands of bus shelters, Adshel and Adshel Live screens across the country.
Each New World Payphone will contribute to trees being planted in the local community, through a fund with the local authority, adding to the legacy already created by the existing payphones around the UK.
At the end of the West End roll out, the number of New World Payphones nationally will be 350, adding to an already strong London presence, with kiosks already found in 22 London boroughs, including Islington, Southwark, Wandsworth and Tower Hamlets. The total of Adshel Live screens already in towns and cities across the UK is over 1200 and will reach 2000 before the end of 2018.
Justin Cochrane, CEO of Clear Channel UK, says “We’re enormously proud the see the return of Adshel Live to the West End and our much loved local community. We can trace our roots in London back to 1936 and we’re proud to add to the rich fabric of the capital with New World Payphones.”
“We are proud to be creating the future, and leaving a lasting legacy with our commitment to transform the payphones in London’s West End. Not only does this latest expansion of the Adshel Live foot print mean more valuable services, such as public Wi-Fi and interactive local maps, it also provides amazing opportunities for advertisers in key retail locations inside our world famous city.”
Via: Clear Channel

Ford Smart Benches help London pedestrians stay connected on the move with Mobile Charging and Wi-Fi

Worrying about a flat smartphone battery could become a thing of the past – at least for some pedestrians in London. Ford and smart cities start-up Strawberry Energy are rolling out smart benches to offer pedestrians free solar-powered mobile charging and Wi-Fi access while they sit and rest across the city.
The collaboration will initially provide 20 Ford Smart Benches, doubling the number of benches installed by Strawberry Energy earlier this year. As well as enabling people to use their device to plan onward journeys, the hi-tech street furniture can monitor noise, carbon dioxide, humidity, and temperature. The information will be available free of charge to bench users and participating London boroughs and could help inform future decisions.
“At Ford, we believe the city of tomorrow should make people feel happy, safe and connected, so we’re looking at how streets could be designed to serve a full range of activities: walking, biking, driving, connecting with others, and of course, business and services that support our economies,” said Sarah-Jayne Williams, director, Ford Smart Mobility, Europe. “Walking, along with driving and riding public transport, is part of how people get around in a city like London and Ford Smart Benches complement perfectly the increasingly connected lives we now lead.”
Access to Wi-Fi and charging, both wirelessly and via ports, is free, not just for smartphones but also for tablets, cameras and wearables. There will also be an opportunity for those using the urban pit stops to make a donation to U.K. charities St Mungo’s, Rethink Mental Illness and Macmillan Cancer support. Ford Motor Company Fund, the company’s philanthropic arm, will match donations received from bench users, up to £10,000 for each charity.
“Whether for fitness, convenience, or simply the pleasure of being outdoors, many people enjoy walking, but dread being unable to access maps, social media, and news sites while on the move,” said Miloš Milisavljević, founder and CEO, of Strawberry Energy. “Ford Smart Benches in Islington, Lewisham and Southwark will increasingly help ensure that walking will continue to be a key part of how Londoners enjoy their city.”

Posterscope inks deal with smart city tech experts The Digit Group

Posterscope has signed a global partnership with The Digit Group, a company founded by architects and urban planners specialising in smart city technologies.
The partnership will grant Posterscope early access to the technology developed by TDG, and in turn, will work with TDG  to build technologies that will work in synergy with advertising. In future, Posterscope will help TDG manage any ad inventory generated.
“Architects and urban planners design and build cities, but marketers bring them to life,” Normandy Madden, global director, media and brand innovation said. “It’s important for us to have a good global partner to help develop and implement programmes that tap the full potential of the technologies developed for our smart cities.”
‘Smart city’ is a designation given to a city that uses technology to enhance the quality and performance of urban services such as energy, transportation, utilities, security, communication, leisure and even food production in order to reduce resource consumption, wastage and overall costs.
“The global smart cities economy is going to hit an estimated $1.4tn [£1.09bn] by 2020, as population migration towards cities continues,” Posterscope’s head of futures, Nick Halas said. “This partnership is essential in allowing us to help clients and brands manoeuvre and find a pathway to be involved in the exciting opportunities that these smart cities will bring to their citizens.”

On Posterscope’s side, Halas will co-lead the partnership along with head of platforms and partnerships, Asia-Pacific, Ben Milne, while Madden will direct the partnership for TDG.
The tech being developed by TDG that Posterscope could work with includes renewable energy sources, self-driving electric buses, self-driving electric pods, navigation and entertainment platforms like virtual and augmented reality.
Some of the ways brands could work with the self-driving buses, Madden explained, includes AR, 3D displays, holograms and even branded lighting interiors. “We’re way beyond slapping an ad on the inside of a bus, or popping a skin on the outside.”
As the buses are electric, they will charge each time they dock at bus shelters. “So the bus shelters too are part of the equation and represent opportunities for brands.”
In terms of renewable energy, TDG is developing piezoelectric panels that are capable of generating electricity from kinetic energy or friction. “These panels could be installed, for example, under the floors of malls, or pedestrian sidewalks and people walking on them would generate electricity,” Madden said. “Think of the opportunities for fitness apps such as Nike+. It would be possible to track, not only how much exercise you’ve had, but how much green energy you’ve generated.”
TDG has projects underway in China, Southeast Asia, Saudi Arabia, New Zealand and the US.
Via: Campaign Live
 

Blog: Smart Cities – Creating Cities that Give Back

Smart cities and urban partnerships are big business. In the UK alone, the smart cities industry is predicted to be worth £40 billion, says Michael Brown, managing director of PsLive.
Artichoke founder Helen Marriage, London and Partners’ Zanine Adams and CEO of Global Cites, David Adam help me dissect smart cities and what it means for us…
Picture this: You’ve had a bad morning at the office, you nip out for a reflective moment and a park bench senses the dark cloud over your head, returning the skip to your step by playing you your favourite song. On the journey home, a bus shelter dissuades you from getting on the number 38 to Clapton Pond, in favour of diving into a nearby bar because it knows a table for two has recently become available.
Sounds far fetched? Not really, the future is here and these types of initiatives are happening right now, with smart cities already a fully emerged movement.
The government has supported smart city growth in the UK including awarding more than £178 million, from 2013 until 2018, into research and demonstrator projects. This is just a modest indicator of the appetite for investment. Innovate UK’s Future Cities report, launched in November 2015, documented how a grant of £1.5 million, that was divided equally between 30 local authorities in the UK, went on to trigger a further £107 million in investment from other sources, including the private sector.
The bucks then are potentially big, and they are not all spent on what some may consider to be the frippery of lightening a mood, or encouraging people to stay out for a drink. There are worthy causes too, and it’s in those spaces that brands are beginning to see the opportunity for both giving something back to a community and diversifying their product offering for commercial benefit.
Take Xerox, in any office game of word association (you do play this right?) if someone shouts out that particular brand name, almost everyone in the world will respond with the word photocopier. Yet in San Francisco Xerox are reducing pollution caused by congestion and vehicle emissions through their smart transportation business, an idea that is both socially responsible and useful.
Sensors inform motorists which street parking bays have just become available to reduce the time spent driving around the block looking for on street parking. A similar sensor parking project is on the brink here in London, with Camden Council looking to spearhead this concept on our doorstep, and on a similar tip (pun intended), the city of Leeds are piloting smart bins. They let the council know when they are full, reducing overflowing bins to zero, and concomitant public health concerns while impacting positively on council coffers – bin collections are cut by a ratio of 4 to 1. Rubbish it ain’t!
If this sounds far too utilitarian for you glamorous types, let’s toss some spice in the dish by showing how the same approach can actually improve a large scale event experience. Most of you will recall Lumiere London; the capital’s largest-ever light festival that took place in January. An estimated one million people visited the thirty installations which transformed the capital into a magical and immersive playground in such places as King’s Cross, Leicester Square and Carnaby Street.

Helen Marriage is the founder of Artichoke, the producers behind Lumiere and many other art-based happenings that use global cities as the canvas. Helen explains how a smart city initiative worked unobtrusively behind the scenes to improve the visitor experience.
“Real time footfall data from and around TFL public transport hubs controlled which station entrances were to open or close, and which bus lanes to close or divert as huge influxes of crowds descended on the events. Ultimately this shaped the direction of travel for visitors, improved footflow and created a safer, better experience.”
It is in the above that the future lies – the triple whammy of big data, city infrastructure and technology coming together to benefit citizens at a time and place when they most need it, is the very essence of what a smart city stands for. Now what a smart city looks like in a practical sense can be many things, as long as the outcome is to enrich the lives of those living within it. And… it can be commercial too.
We here at PsLive have been working in tandem with our Liveposter technology for Santander, the sponsors of the bikes formerly known as Boris. Data on how many bikes were currently available in the vicinity, and how far to walk to pick up the nearest one was fed in real time from bike docking stations to digital panels at bus shelters and to those with the app. We were able to record significant uplift of usage using the same data centric approach that drives the smart city concept.
Referring back to the approach Helen mentions earlier, there are examples of similar utilitarian principles to enhance experiences. Pavegen surfaces, which harvest kinetic energy from people walking over it to power nearby infrastructure, were recently used in an experience pioneered by Adidas at Victoria Park in east London. A secure running track was created for female runners to enjoy at all hours of the day removing concerns for personal safety when running in the dark. Pavegen surfaces tracked visitor movement and used it to illuminate the running track. The implications for the urban space are numerous…the least of which is in converting walking energy to power street lighting.

And there is no reason it can’t be used for out and out fun either. Playable cities is in many ways a part of the smart city dream and the city of Bristol has long been a pioneer in this space. The city has been clever about using public-owned space allied to technology to make their citizens engage with their environment in a fun and therefore enriching way e.g. their much championed Hello Lampost campaign from a couple of years back.
The inspiration here being that the notion of ‘places we’ve visited before’ can trigger memories of what we were doing there last time, who we were with and how we felt. By referencing the thousands of pre-existing identifier codes that label items of street furniture across the whole city, players were able to send text messages to e.g. lamp posts, post boxes, bollards, manholes, bins, or telegraph poles and so begin to refer to their city in a way that is more personal, fun and playful.
Projects like the High Line in New York have proved that by providing communal spaces of value for surrounding communities, strengthens the overall fabric of that community, and this works to potentially counter that isolation that some advocates of playable cities use to criticise the smart city concept. At PsLive we realise the power of smart cities and the potential to enrich the lives of citizen’s, whist giving brands the chance to be a part of the action. In response we’ve launched Urban Partnerships, a division to facilitate brand partnership campaigns that give back to society.
I have a tendency to see this as a new frontier for experiential to bring together commercial brands, local authorities and local communities to create something meaningful in publicly-owned spaces to mutually benefit all the stakeholders involved. As we see a rise in government cuts for infrastructure and essential quality of living services such as the arts or health and wellbeing, it could be that brands step in to give something back to their communities around them… and about time too.
My colleague, and head of Urban Partnerships Christopher Nicola summed this up perfectly when he said, “In the last couple of years, the smart city movement has really started pick up momentum, with demonstration (pilot) cities already reaping the rewards of more efficient, connected and data rich public infrastructure.
“The possibilities for smart cities is endless, with each piece of connected street furniture being a node that collects data and reveals insights into how people use the city. Through this, a smart city spurs on innovation and supports digital start-ups that further help people to get the most out of their environment; creating utilities and services that we haven’t even thought of yet. As for what this means for advertising – it is easy to join the dots to understand how important the role of smart cities will be in driving forward customer insights and dynamically different campaigns.”
David Adam, who is chair of the smart cities panel at Adweek Europe 2016  and founder of Global Cities, a consultancy on the interaction between cities, technology and culture, build’s on Nicola’s comments, and in many ways has the last word on this: “Demand for urban services is going to increase at such a pace that the size of the prize is potentially limitless, and it this that is exercising the minds of the imaginative and entrepreneurial – which is where people like Helen Marriage come in. It may be that smart cities only come of age when their technology is seen as useful by the citizen, just as the iPhone generated immediate benefits for the user, our attitude to technology and its uses stimulate active demand when they become tangible and easy to use.”

Is London a smart city?

I asked Zanine Adams head of events and business development at London & Partners:
“As home to some of the world’s best tech talent, allied to the fact that London is putting technology and data at the heart of the city’s infrastructure, then I would say categorically that we are a smart city already, and to communicate this is certainly one of the ambitions of our upcoming London Tech Week.
“The smart city movement is just as important for city planning as it is for commercial enterprise. London has become a leading destination for brands looking to pioneer new digital marketing campaigns and a smart infrastructure offers further opportunities for advertisers to create innovative ways to engage with customers, while improving the experience of living in the city.”
Via: Event Magazine 

Portfolio Items