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Hillshire Snacking introduces the World's Fanciest Vending Machine

To introduce Hillshire Snacking’s new line of premium snacks, VML USA set up a vending machine in a public place. And since Hillshire Snacking is a fancy snack, they decided to fancy up the vending machine too. By adding a butler. A real butler who served up new Hillshire Snacking flavors on a silver platter. Fans stopped, stared and enjoyed new Hillshire Snacking Small Plates which feature a variety of culinary inspired combinations complete with natural meats, flavorful cheeses, premium nuts, and savory crackers. All served from the World’s Fanciest Vending Machine. Because a fancy snack deserves a fancy snacking experience.
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Via: Bestadsontv

Oreo Creates Moments of Connection in China

Posterscope China were tasked with increasing the relationship between the Oreo brand and their customers as well as increasing the number of subscribers to Oreo’s official Wechat account.
Interactive screens at bus shelters were the main the format used, leading customers to the Oreo Wechat account by scanning QR codes and getting them to make funny faces. Their faces then appeared on the bus shelter LED screen.
Over 8,400 people interacted with the screens with 5,975 people subscribing to the Wechat account.

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