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Do You Like the Smell of Chocolate?

This was the first scent marketing campaign using street furniture in Spain. With the slogan ‘do you like the smell of pleasure?, milkshake brand Cacaolat invited people to smell their appealing cocoa scent. The action is complemented by a series of actions in social networks to increase the impact.
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Via: JCDecaux Spain

Tanqueray Cinema Bus Shelters

Tanqueray, Carat and Posterscope Iberia turned normal bus shelter seats into cinema seating, complete with curtains and decorations for the Malaga Film Festival. A screen was also installed showing the campaign ad, ‘Setting the Tone’, along with movie trailers for the festival.

 
 
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Artists Install ‘Hands’ In Public Places to Highlight Social Problems

Four visual artists have embarked on a street art installation in Barcelona entitled ‘Hands’.
Sculptures of hands in various poses are placed in public spaces to bring attention to the social problems of the economic crisis in Spain.
For example, ‘begging hands’ are placed next to cardboard signs that read ‘Help Spain’ and ‘Help Art’, and hands making the sign of a gun or holding a noose are installed next to automatic teller machines.
Via: Design Taxi

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