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BT Bring to Life the Power of 4G and Wifi with Special Build

BT has created two special build installations that will bring to life the combined power of the strongest 4G & Wifi network by recreating the infamous Tesla balls from their latest television commercial starring Willem Defoe. The first site is located on Shoreditch High St, next door to tech city, with the second situated in Sandpits Parade, Birmingham.
The installations consisting of 3D moulds and special LED Tesla lighting effects form part of a national Out-of-Home (OOH) campaign which includes digital activity on Transvision screens in the UK’s busiest rail Termini,  screens in malls, the Motion@Waterloo, along with static and digital large format billboards and high street 6 sheets.
The OOH, planned and bought by OOH communications agency Posterscope will be live for 4 weeks from the 2nd  November, whilst  the innovative special build installations created by experiential agency psLIVE go live on 10 November.

Billboard Made Of Clothes Pops Up In Sydney

GPY&R and oOh!media have created a billboard made from washing, for LG Electronics Australia. All 71 items were washed in a single load in the LG ultra large capacity washing machine and then assembled on the billboard at oOh’s fabrication warehouse.
The billboard, located on Qantas Drive near Sydney International Terminal, measured 12m x 3m and comprised of five bed sheets, twelve bath towels, five tablecloths, eight shirts, nine t-shirts, ten pillow cases, nine pairs of underwear, six washcloths and seven handkerchiefs.
Lambro Skropidis, general manager of marketing at LG Electronics said: “One of the most powerful tools in advertising is the product demo. This one is simple, impactful and sure to resonate with busy Aussie families for whom laundry can be a part of their daily routine.”
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Via: Bandt

Microsoft promote new Premier PC in a spectacular fashion

To launch the new Premier PC computer, Posterscope customised over thirty-five sites using multiple creatives to demonstrate the variation and versatility of the product, which operates both as a laptop and tablet, and create impact.  The customisations, which feature on backlight 48’s and backlight 96’s across key cities such as London, Birmingham, Manchester, Glasgow, Newcastle, Leeds, Liverpool and Edinburgh, show how the laptop can be used in different modes to match the user’s needs.

MLS All-Star Game

The world gathered in Portland’s Providence Park for the 2014 Major League Soccer All-Star Game as America’s best faced off against Bayern Munich. But the real star attraction was not the match, but the forty-five foot All-Star Game ball perched on top of the Oregon offices dominating the attending crowd. The enormous Adidas soccer ball loomed large on the Portland skyline and over the stadium, making Adidas the most visible message at the MLS All-Star Game. This campaign was planned by Posterscope USA.

Penguins of Madagascar Outdoor Campaign sees Penguins Zip Wire across London’s Edgware Road

Film studio 20th Century Fox have launched a bespoke new outdoor campaign for their upcoming animated family movie Penguins of Madagascar. Running from 18th November until 7th December, outdoor activity for the film, which is a spinoff of the wildly successful Madagascar series, includes a major installation at Edgware Road in London featuring characters from the film zip wiring between two Clear Channel billboards.
The installation joins a range of standout outdoor activity being planned and deployed across the country by Posterscope and Vizeum, based on creative adapted by Hoo Ha LTD. The campaign includes static ads across buses and 96 sheet billboards, and digital activity across Waterloo Motion, JCDecaux’s network of digital screens, Transvision and digital escalator panels. Interactive Clear Channel Adshel Live digital posters will also be deployed across the country, which will enable fans to take their photos with characters from the film and share them online via social media.
One of the standout features of the campaign was a very unusual stunt organised by psLIVE, which took place on-board HMS Belfast in late November. This saw some all action Penguins being zipwired from the Fore Mast, across to the Aft Mast, some 200 feet above deck. The Penguins then embarked on a bus tour of London to generate photo bombing opportunities for social media.
Penguins of Madagascar is directed by Simon J. Smith, director of Bee Movie, and Eric Darnell, director of the Madagascar films. Benedict Cumberbatch, John Malkovich and Ken Jeong are among the voices featured in the film. The three films in the Madagascar series have grossed more than $1.8 billion globally, with Madagascar 3: Europe’s Most Wanted, taking in $747 million worldwide when it was released in 2012.
Leia Reuter, Business Director at Posterscope, said: “Penguins of Madagascar is the latest in the family of the brilliantly entertaining Madagascar films, and is set to be a smash hit with both kids and parents this Christmas. We needed to create a campaign that captured both the fun and cheeky spirit of the film’s characters, in a way that would help get the whole family involved. The special build across Edgware Road provides a completely unique experience that families can’t get anywhere else, while the interactive posters help the whole household to share their fun times.”
“The campaign reflects a growing interest from brands in commissioning special builds and building experiential elements as part of their outdoor campaigns. Brands are coming around to the fact that outdoor media is about creating a lasting impression, and that by providing people with a unique shareable experience, you ensure that’s exactly what you give them.”

Monty Python Foot of Cupid Activity goes Nationwide

Monty Python’s famous ‘Foot of Cupid’ has been placed on phone kiosks around the country as part of a new outdoor and social media marketing campaign.  Eagle Rock Entertainment launches this out-of-home phone kiosk activity to promote the release of the Monty Python Live – One Down Five to Go DVD.
The unveiling of the iconic Foot of Cupid is being supported by a major social media drive to stimulate participation and engagement in the campaign.  To be in with the chance to win the new Monty Python DVD, Fans in London, Manchester, Birmingham, Liverpool and Edinburgh are being encouraged to find the kiosks, take “selfies” with the build and post them to social media channels, using the hash tag #pythonphone. A QR code in the design will also take people to the mobile site www.pythonphone.com which will enable users to hear one of ten special recorded answerphone messages from the Python team.  These messages are played using the soundcloud widget and will be available to share across all social media platforms.
The campaign is a collaboration between MJ Media, Posterscope and JCDecaux, and these unique, eye catching builds will be making a large “foot print” across key cities up until the end of November.
Daniel Kavanagh, Account Director at MJ Media commented saying: “Despite a challenging budget, we really wanted to help Eagle Rock Entertainment engage fans by bringing Monty Python’s iconic artwork to life. By using special builds we were able to ensure this was done in a creative, exciting and original way. By working closely with the client to amplify the campaign across their social media channels, we’ve taken a regional campaign, maximised cut-through and engagement and generated national exposure during one of the most competitive periods of the year.”
Daniel Carey, Business Director at Posterscope said; “With an iconic and irreverent show like Monty Python, it was essential that the OOH activity followed a similarly anarchic route.  The use of the equally  iconic ‘Foot of Cupid’ special builds was a perfect way to deliver the same humorous tone as the show, in turn engaging with their core audience, whilst delivering cut through in the busy pre-Christmas period.  In addition, integrating the OOH with mobile and online activity via the use of selfies and QR codes, will further help to drive interaction and word of mouth, both in the offline and online space”.

Etihad Welcomes Heathrow T4 Passengers with Model Dreamliners

Etihad, PSI  and MediaCom Dubai have launched a new campaign at London Heathrow’s Terminal 4. The campaign, which aims to promote and increase awareness of the airline’s new aircrafts, features three model Boeing 787 Dreamliners at the T4 roundabout. The ten metre long Dreamliner airplanes will greet passengers as they approach the terminal as part of a five-year deal. The model planes were launched with the help of Chris Robshaw, England and Harlequin rugby captain.
PSI was responsible for handling the media deal and project managing the build and implementation of the model aircrafts.

‘Will the lights work?’

Sainsbury’s brought to life the ‘Will the lights work’ Christmas moment with 6-sheet and 48-sheet posters that light up, and interactive 6-sheets that invite passers-by to flick the switch and see if the fairy lights twinkle. The special builds, part of the ‘Christmas Days at Sainsbury’s’ campaign, ran in London, Edinburgh, Glasgow, Manchester, Leeds and Birmingham and was created by Posterscope,  PHD and JCDecaux.
 

McCain brings heat and scent to the high street

To launch McCain’s Ready Baked Jackets, 3D jacket potatoes appeared on bus shelters across the UK. When consumers pressed a button, the 3D shape warmed up and released the smell of an oven-baked jacket potato.  The bus shelter also dispensed money off coupons.  Planned and bought by PHD UK and Posterscope UK.
 

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