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Tommy Hilfiger dominate Kongens Nytorv metro

As part of their Fall/Winter 15, European Rafael Nadal Underwear Campaign which has launched in 12 countries,  PVH took a Station Entrance Domination at Kongens Nytorv Metro Station entrance in Copenhagen, Denmark.
This Station, located within 100m of the Tommy Hilfiger Copenhagen Store, has been a key component location in their campaigns over the past couple of years.
PVH have made use of celebrities in their past campaigns (Kendall Jenner and Justin Bieber both for Calvin Klein in the SS15 season), with the aim of using their star appeal to attract strong brand attention. This season was no different with Tommy Hilfiger using Rafael Nadal as their brand icon. The Kongens Nytorv Metro Station entrance in Copenhagen helped drive awareness of this strategy with its highly impactful façade. With a large entrance wrap, the season’s creative was given an excellent platform to showcase the iconic imagery. Further in the station, elevator wraps assisted with repeat exposure and increasing brand recall. The station benefits from 253,000 passengers per week.
The campaign was planned by PSI.
 
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Emirates Promotes New Aircrafts Targeting Gatwick Passengers

In early June Emirates became the first carrier to regularly fly A380s into Gatwick; we created a campaign that promoted the additional capacity of these aircrafts and the expanded destinations flown.
The two-week campaign which runs until the 22nd June, spans across OOH, press and online and reinforces the perception that Emirates is a modern brand, leading the way in aviation. The campaign messaging allows us to shout about the ‘new news’ that Emirates regularly fly A380s into Gatwick, whilst also serving to leverage market share drivers such as safety and modernity.
In order to promote Emirates new aircraft flying out of Gatwick, Posterscope executed a location-specific campaign featuring over 97 different pieces of copy across numerous different OOH formats and environments. The campaign features regional OOH across large formats in order to raise awareness in an impactful way. By overlaying our mapping tools onto the Gatwick catchment, and utilising postcode data, we were able to identify the highest populated areas within a 60 minute drive of Gatwick. This ensures we target the most relevant areas. Using ‘Planner,’ our proprietary algorithm based optimiser app, data was combined for planning the most relevant formats in the market and audience delivery was reported through Route data.
A Victoria Station Domination is also being used to provide significant standout in the hub station for Gatwick airport. This key commuter station targets anyone heading towards Gatwick, with over three million potential passengers passing through it each fortnight.
In addition to this, geo-targeted press titles and online placements as well as digital activity are being used to support OOH.
This campaign was planned and booked with Posterscope and Havas, with creatives by Geometry.