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Clear Channel UK expands Ad Platform

Following a successful first phase of their Ad Platform, the first automated buying system for Out of Home (OOH) to be launched by a UK media owner, Clear Channel has today announced that they will be expanding the functionality of the tool.
The Ad Platform, which was launched 12 weeks ago and has been used to book campaigns for the likes of O2, Santander and Budweiser through Posterscope and other media buyers; has achieved its revenue targets and continues to generate adoption and interest from some of Clear Channel’s biggest clients. Through the Ad Platform, users can access and buy packages across Clear Channel’s super premium Storm network on an automated guaranteed basis. This means advertisers can plan and execute super premium digital Out of Home campaigns with fixed, upfront pricing.
Clear Channel is now expanding the functionality of the Ad Platform based on user feedback. New packages available on the Ad Platform include Storm Navigate 5, which allows advertisers to buy 5 sites from the Navigate portfolio, reaching target audiences across a potential 5 different cities.
In addition, two Storm Dominations will be added to the packages available on the Ad Platform – the Cromination Domination and the Shoreditch Triangle Domination. The Storm Cromination Domination allows advertisers to take total ownership of Storm’s iconic Cromination site on the Cromwell Road, one of the longest digital OOH (DOOH) sites in Europe, with bespoke creative lighting capabilities. Storm’s Shoreditch Triangle Domination will also become available, which combines a state-of-the-art digital portrait screen with high-impact banner advertising on trendy Shoreditch High Street.
The development of the system will continue to evolve in an agile way, reflecting the flexibility of the Storm brand, and Clear Channel’s commitment to working in partnership with Ad Platform users to lead OOH into the automation era. In addition to the new Storm packages, increased functionality will also include the ability to book different display dates within a single order, decreased booking lead times and improved online user experience. As the Ad Platform continues to develop, users can also access Clear Channel inventory via API, using their own platforms and tools.
Justin Cochrane, CEO, Clear Channel UK, said: “We’ve been really pleased with the engagement with our Ad Platform since its initial launch 12 weeks ago, and it’s great that we’re now able to release further functionality based on customer feedback.
The Ad Platform allows our customers to book premium DOOH inventory on an automated guaranteed basis, with the flexibility to access our Storm packages with ease and in a way that suits them.
As Clear Channel continues to push forward into the automation era, we’ll also continue to develop the Ad Platform. I’m very much looking forward to working with our customers to further the creative potential we know Out of Home can deliver.”
Chris Daines, Chief Media Officer, at Posterscope said: “At Posterscope we are focused on moving towards a world where we can better leverage the power of OOH through technology, and optimise the delivery of messaging in terms of creative content, and also from an operational perspective. Integrating the buy side with the sales side through an API is an area we have invested significantly in to date and we share Clear Channel’s pride in taking these first steps. Traditionally certain aspects of the OOH planning and buying process have been complex and time-consuming, being able to simplify and make the whole transaction process more efficient is critical for us across the entire market so we can provide our clients with the best possible value and business outcomes”.
Via: OutSmart

Storm Continues Intensive Expansion with Four New London sites

Out of Home media owner Clear Channel UK’s premium digital brand, Storm, has announced four new sites in London – Storm Borough High Street, which launched this month; and Storm Nine Elms Battersea, Storm Wandsworth Bridge and Storm A3 Tower, which will launch next month. These sites will be the latest to join Storm’s portfolio in the capital, and further strengthen Storm’s position as No.1 in London with the largest number of super premium screens and an unrivalled footprint which will span 14 boroughs.
Launched this month, Storm Borough High Street is ideally placed to reach an affluent metropolitan audience in Borough – home to young professionals, a buzzing nightlife and a trendy tourist hub – and is just a stone’s throw from London’s famous Borough Market, which receives 4.5 million visitors per year. The site itself, set within a customisable lighting border, boasts fantastic sight lines for uninterrupted views and targets both pedestrian and vehicular traffic heading from the newly reconfigured Elephant & Castle towards The City and Tower Bridge, Southwark, Borough, Blackfriars and Bermondsey.
Storm Borough High Street (002)
Launching in June, Storm Nine Elms Battersea will be a stunning portrait site nestled in the heart of Battersea’s new premier riverside Embassy Gardens development, where the American and Dutch embassies have moved to create a vibrant diplomatic precinct. Overlooking Nine Elms Lane, the site will benefit from high dwell times on this busy route, in an area tipped to become the Mayfair of The Thames’ south bank.
The site will sit next to the River Thames, in close proximity to affluent Chelsea and Kings Road, as well as London’s iconic Battersea Power Station. Targeting wealthy South and Southwest London consumers, the site will also benefit from an international audience, given the embassies in the area.
Storm Nine Elms Battersea (002)
Also launching next month is Storm Wandsworth Bridge, located in an area of heavy congestion directly on the approach to Wandsworth Roundabout. The site will target high traffic flow from areas such as Chiswick, Putney and Parsons Green; travelling towards Battersea, the newly redeveloped Nine Elms, Clapham in South West London and beyond into the affluent Surrey and home counties green-belt.
The screen will offer uninterrupted display across Wandsworth Bridge and feature a unique design, taking architectural inspiration from Battersea Power Station and paying homage to the local area with a stand-out “Wandsworth” motif. Audiences who will travel past this site have been found to be more likely to be in full time employment, working at director level and live in areas which boast some of the most expensive houses in South West London.
Storm Wandsworth Bridge (002)
Storm A3 Tower, which will be newly transformed to include a striking asymmetrical back-lit mesh design, will be situated on the A3 in Merton connecting South West London with the South West coast and is set to launch in June. Located on Shannon Corner in close proximity to Wimbledon and Kingston, Storm A3 Tower will target vehicular commuters and an older affluent audience, found to be more likely earn over £50k and attracted to innovative technologies.
These four new sites are the latest in Storm’s expansion, which continues nationwide with the recent launch of Storm The Mile in Leeds. Storm’s market-leading presence in London will also be further strengthened by these launches, taking the number of Storm sites in the capital to 23; covering gaps in premium digital Out of Home opportunities and creating a stunning network of evenly spread sites for effective campaign reach.
Aimee McKay, Managing Director at Storm, said: “Storm is number 1 in London and we’re delighted to be adding sites in Borough, Battersea, Wandsworth and Merton to our market-leading portfolio in the capital. Like all Storm locations, these four sites are being developed to marry stunning architectural design with state-of-the-art technologies in order to offer advertisers total ownership of truly creative digital Out of Home structures.”
 

Storm Launches Storm The Mile

Clear Channel’s super premium digital brand, Storm, has unveiled their first site in Leeds, Storm The Mile. Storm The Mile, which is Storm’s fourth site outside London following the launch of Storm Mancunian Junction in Manchester last month, becomes the latest landscape screen to join Storm’s expanding nationwide portfolio.
Storm The Mile is located on the A64, a busy commuter route targeting over 1 million road users per month, travelling outbound and coming off the M1 and M62. The site faces 3 lanes of traffic and has exceptional sight lines, meaning full and uninterrupted visibility for vehicular audiences.
The screen itself, which is 26% larger than a 96-sheet but with the same proportions, is set within a unique lighting wall, complete with a totally bespoke integrated control system. This allows advertisers to customise Storm The Mile with stunning moving lighting effects, marrying the architectural design and latest technologies closely associated with Storm sites. Storm The Mile also features Storm’s signature digital name plates, giving brands the opportunity to take full ownership.
A single sided landscape screen, Storm The Mile further strengthens Storm’s growing nationwide portfolio and cements their position in the North. Leeds is a top 4 UK retail destination with an annual retail spend of over £2 billion and a catchment of over 5.5 million shoppers.
Aimee McKay, Managing Director at Storm, said: “Leeds is one of the UK’s key cities, and we’re delighted to be introducing the first Storm site in West Yorkshire, Storm The Mile. This site features totally unique moving lighting capabilities and I’m extremely excited to work with brands to create some of the most creative and impactful Out of Home advertising anywhere in the UK.”

Clear Channel UK becomes Official Media Partner of the British Masters

Clear Channel UK, one of the UK’s leading Out of Home media owners, has extended its relationship with The European Tour by becoming the Official Media Partner of the British Masters supported by Sky Sports.
Through its digital platform, Storm, Clear Channel will help deliver visibility and brand awareness of the £3million tournament through its extensive network of advertising sites, with the main focus on the key arterial routes to the north and west of London.
Clear Channel has been the Official Media Partner of the BMW PGA Championship for the two most recent editions of European Tour’s flagship event, promoting the tournament at some of the English capital’s most iconic sites.
The success of those campaigns have led to the partnership with the British Masters supported by Sky Sports, which returns to the European Tour International Schedule for the first time in seven years when it is played at Woburn Golf Club from October 8-11.
Ryder Cup star Ian Poulter, who has a long-term attachment with Woburn Golf Club, is the tournament host and will be the face of the advertising campaign at these key sites.
Jamie Birkmyre, Championship Director of the British Masters supported by Sky Sports, said: “Our partnership with Clear Channel will significantly raise the awareness of the British Masters supported by Sky Sports and will help to promote the tournament through strategically placed outdoor advertising.
“We have seen the benefits of similar campaigns for the BMW PGA Championship for the past two years, while Sky also use Clear Channel in many of their campaigns, so we are delighted to be working closely with them once again. Golf is perfectly suited to these kind campaigns, helping us to maximise our business-to-business relationships.”
Chris Pelekanou, Commercial Director, Clear Channel UK, added: “We’re thrilled to be the official media partner of the British Masters, and look forward to further growing our relationship with The European Tour. Our premium brand, Storm, has an iconic network of stunning digital out of home advertising sites and is the perfect format for the British Masters – delivering a level of fame and prestige reflective of the long-awaited return of the tournament.”
Via: Clear Channel

Storm's Piccadilly screen celebrates100 days until the Rugby World Cup with live Periscope stream

Prince Harry will today mark 100 days to go until the start of the 2015 Rugby World Cup, as he joins England legends Jonny Wilkinson & Will Greenwood for a ceremony live from Twickenham.
Prince Harry will lead a number of short speeches in front of a few hundred fans assembled at Twickenham, before the Webb Ellis Cup is placed into a specially commissioned jeep which will start the UK trophy tour, with Will Greenwood beginning the first leg of the journey to Scotland.
Johnny W and Prince Harry- World Cup
Rugby fans around the world will be able to share in this moment through Periscope & Twitter. Out of Home media owner Clear Channel will also be displaying the 15-20 minute broadcast live on their premium Storm site in Piccadilly. Once the broadcast ends, Tweets will appear on-screen with fans able to send in questions for Jonny Wilkinson using #AskJonny.
This marks the first time a Periscope video stream has been displayed on this scale in the UK, on Storm’s iconic ‘One Piccadilly’.
This will also be the first ever Periscope from the recently launched, official @rugbyworldcup account. Fans should follow @rugbyworldcup on Periscope and Twitter to make sure they don’t miss it.

Clear Channel Starts Wrapping London

Clear Channel has installed its first London Wrap digital 48-sheet screen, just three weeks after announcing the brand new, built-for-purpose digital network of 40 screens. All the digital panels will be installed across London over the next three months.
The Wrap is part of a growing trend in out-of-home advertising towards digital screens. It is part of PlayLondon, Clear Channel’s new digital proposition, which also includes its digital billboard brand Storm, which is set to more than double in size to 20 London sites, and Adshel Live, its rebranded network of 100 central London digital 6-sheet bus stop screens.
The screens deliver pin-sharp images and contextual advertising for brands, which can be triggered by a range of factors including temperature, pollen count and weather. They were developed by Ultravision International and made available to Clear Channel through its relationship with Active International UK.
Clear Channel has partnered with graphic design app Fragment to create images during the test phase. Advertiser content will be displayed from next month.
PlayLondon is the first stage in Clear Channel’s major digital expansion. The portfolio will be underpinned by a purpose-built network and back-office system enabling seamless ad-serving across all sites.
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Storm Upgrades Coventry House

Storm has unveiled a new screen at its Coventry House site in London’s iconic Piccadilly Circus.
This new 48m2 advertising panel has a one-of-a-kind curvature that matches the aesthetics of Coventry House’s rooftop. The screen features Daktronics’ 13HD product, a through-hole LED technology with adjustable brightness that displays digital advertising even in bright sunlight. The screen also delivers contextual advertising that can be triggered by different factors, including weather and time of day.
Earlier this year, Storm and LG announced a three-year extension to their Coventry House site partnership, however Storm has the flexibility to offer Coventry House to other advertisers for tactical campaigns as part of the agreement.
Via: OMC 

Clear Channel Kicks off Digital Sites Expansion

Clear Channel has launched Play London, a three-part digital outdoor expansion strategy.
Play London comprises, firstly, the London Wrap, a new network of 40 digital 48-sheet screens across London. The first screen installation will take place on 1 October and the network will be completed by the end of December.
The second element of the expansion strategy is the more than doubling in size of the digital portfolio of Clear Channel’s premium digital brand Storm. This move will take the number of sites from nine to 20.
The final stage of the plan is the rebranding of the LD6 network of 100 digital six-sheets to Adshel Live.
Play London forms the first stage of an overall investment in UK digital outdoor, which will feature the nationwide expansion of Storm and Adshel Live with hundreds of sites planned across the country.
The outdoor media owner launched the Play brand in 2011, when it expanded its digital portfolio in malls.
Via: Campaign

McKay Returns to Clear Channel as BlowUp Hires Kinetic's Russell

Storm, Clear Channel UK’s premium digital out-of-home brand, has hired the BlowUp Media sales director, Aimee McKay, as director, as BlowUp Media hires Kinetic’s Simon Russell as head of sales.
McKay will lead the Storm brand and report to the Clear Channel UK commercial director, Chris Pelekanou. She will start in early 2015 and in the meantime, the Clear Channel sales director, Martin Corke, will lead Storm.
It is a return to Clear Channel for McKay, who spent 13 years there in a number of senior roles before leaving for BlowUP Media in 2011.
Russell is stepping into McKay’s shoes after ten years with Kinetic, latterly as a group account director. Prior to Kinetic, Russell spent four years at Carat Business.
Via: Brand Republic

Leading Artists Antony Gormley and Grayson Perry Launch Art Everywhere- The UK’s Largest Outdoor Exhibition

HOCKNEY, BLAKE, CONSTABLE, GILBERT & GEORGE AND MOORE AMONG MOST POPULAR WORKS CHOSEN BY THE PUBLIC
Exclusive digital artwork by Antony Gormley available for free download
Leading artists Grayson Perry and Antony Gormley announced the works which have been chosen by the British public for the UK’s biggest art exhibition, Art Everywhere, which will take place on over 30,000 billboards and outdoor sites across the country from 21 July – 31 August 2014.
The artists unveiled the shortlist on the largest indoor advertising screen in the UK – Motion@Waterloo at London’s Waterloo Station. The list includes one of Grayson Perry’s recent works, The Annunciation of the Virgin Deal.
The shortlisted works in order of popularity are as below:
David Hockney, My Parents, 1977
Dora Carrington, Farm at Watendlath, 1921
Dame Laura Knight, Ruby Loftus screwing a Breech-ring, 1943
Grayson Perry, The Annunciation of the Virgin Deal, 2012
Stanhope Alexander Forbes, A Fish Sale on a Cornish Beach, 1885
Michael Andrews, Melanie and Me Swimming, 1978-9
George Frederic Watts, Ellen Terry (‘Choosing’), 1864
Augustus Leopold Egg, The Travelling Companions, 1862
Patrick Caulfield, Pottery, 1969
John Hoyland, Memory Mirror, 1981
Rose Wylie, Early Memory Series No.2: Doodle Bug, 1998
Eileen Agar, Slow Movement, 1970
Julia Margaret Cameron, lago (Study from an Italian), 1867
Gilbert & George, Existers, 1984
John Constable, Study of Cirrus Clouds, c.1822
Edward Collier, Trompe l’oeil with Writing Materials, c.1702
Philippe Jacques de Loutherbourg, Coalbrookdale by Night, 1801
Ivon Hitchens, A River Pool, 1951
Henry Moore, King and Queen, 1952-3, cast 1957
Hans Holbein the Younger, A Lady with a Squirrel and a Starling (Anne Lovell?), 1526-8
William Blake, The Circle of the Lustful, 1824-7
Gillian Wearing, Signs that say what you want them to say and not Signs that say what someone else wants you to say I’M DESPERATE, 1992-1993
Marcus Gheeraerts the Younger, Queen Elizabeth I (‘The Ditchley portrait’), c.1592
Ben Nicholson, 1940-42 (two forms), 1940-42
Marc Quinn, Self, 2006
Over 38,000 votes were received via Facebook (facebook.com/arteverywhereuk) in the process to select the nation’s favourite works which will be shown on bus shelters, underground stations, roadside billboards, motorway services, national rail networks, shopping centres and airports across the UK. 90% of the population will have an opportunity to see a work of art at an outdoor site during the summer. The art will also be shown in a national Art Everywhere on-screen exhibition shown in over 1,000 Vue cinema screens in the UK in August.
As part of today’s launch, Antony Gormley also unveiled a specially-commissioned digital artwork for Art Everywhere which will be available for the public to download for free. The work entitled Feeling Material will be shown on digital poster sites across the UK, including London’s Waterloo Station and Coventry House, Piccadilly Circus, and in Manchester’s Trafford Centre, as well as on motion screens in the back of over 2,000 black cabs. Antony Gormley has also donated 100 signed limited edition works to be gifted to the first 100 supporters contributing £950 or more to Art Everywhere. Funds raised will support the costs of print and production for Art Everywhere to be bigger and better, ensuring works of art reach more poster sites. Both the digital and limited edition works will be available from 16th July until 31 August from arteverywhere.org.uk
Antony Gormley said of his involvement in Art Everywhere: “Works in public collections form an important part of our collective visual memory, marking a particular place, time and person. It is great that these works are being celebrated and shared in this way.”
Building on the success of the 2013 exhibition, Art Everywhere 2014 will be longer in duration, having been extended across a six week period.
Art Everywhere is a collaborative project presented by the Out-of-Home industry led by Clear Channel, Exterion Media and JCDecaux, including Ocean Outdoor, Storm and Outdoor Plus. Founding partners are Richard Reed (co-founder of Innocent Drinks), the Art Fund, Tate, creative agency 101, Posterscope, Vizeum, Easyart and Facebook. Out-of-Home media owners have once again donated the sites to enable the nation’s favourite British art to be seen right across the UK.
Stephen Deuchar, director of the Art Fund said: “Art Everywhere is a celebration of great British art, with thousands of Brits voting for their favourites to be displayed on poster sites across the country over the coming weeks. The new work by celebrated artist Antony Gormley, made especially for this project, will be a wonderful legacy – and a way of thanking the art loving public, who made the whole initiative possible.”