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Clear Channel UK awarded the Glasgow Street Furniture

Clear Channel UK has been awarded the Glasgow Street Furniture contract by Glasgow City Council. The contract, which came into effect on 3rd January, is for a period of five years, with the option to extend for up to 60 months. The out-of-home media owner, which currently operates street furniture contracts under its Adshel brand in over 300 local authorities, has been given the use of the advertising space located within 600 Glasgow City Council-owned bus shelters and is also responsible for their cleaning and maintenance.
As part of the contract, Clear Channel will upgrade 50 bus shelters with its Adshel Live digital screens. All city shelters will be fitted with Clear Channel’s ‘Connect’ Mobile Platform, allowing people to engage with advertisers by accessing interactive content via their smartphones, including games, vouchers and videos.
Dave Huckerby, Clear Channel Development Director, said: “We are delighted to have been awarded the Glasgow Street Furniture contract and are looking forward to maintaining the shelters, upgrading the paper estate and digitising fifty locations in the city to create new revenue streams. We are excited to be working with Glasgow City Council to offer the people of Glasgow engaging advertising.”
 

JCDecaux in 15-year Deal with Vodafone to Improve Phone Coverage

JCDecaux has signed a 15-year global deal with Vodafone to help the telecommunications business improve network coverage.
The outdoor media owner will fit small cells into its street furniture in consultation with local authorities and planning regulations. Vodafone will install and manage the telecommunications equipment.
The cells will be deployed in more than 100,000 pieces of street furniture across the UK, Spain, Germany, Italy, the Netherlands, Ireland, Portugal, Australia, Qatar, Czech Republic, India, Turkey, Hungary and South Africa.
The deal follows a trial in Amsterdam where more than 160 small cells were installed on JCDecaux bus shelters to enhance network performance across the city.
Via: Campaign

Triple Contract Award for Primesight

Primesight has announced the expansion of its portfolio through three strategic contract awards. The combined expansion adds 640 new sites to Primesight’s existing portfolio and will deliver 30 million impacts per week on behalf of advertising clients.
Increased 48 sheet coverage
Primesight has extended the coverage of its 48 sheet portfolio by adding 168 new 48 sheets. The contract entitles the company to the management and marketing of the panels until 2024. This award brings the total number of Primesight’s 48 sheets in the region to 416, with most of the new panels located in Bristol and the across the South West and Wales regions. The panels occupy excellent locations and strengthen Primesight’s dominant position in the region.
Growing street furniture and 6 sheet business
Primesight has been awarded two separate street furniture advertising contracts in competitive tenders. Both contracts will be in operation for 1st Jan 2015:
A three-year contract with Strathclyde Partnership for Transport (SPT) will entitle Primesight to manage 398 x 6 sheets on 199 bus shelters across West Scotland. The contract was won following a competitive tender process.
Primesight has signed a five-year agreement with Royal Borough Windsor for the management of 74 panels across 37 bus shelters in Windsor. The contract was awarded after competitive tender.
Via: Primesight

IBM creates OOH ads with a purpose

IBM is committed to creating solutions that help cities all over the world get smarter, in order to make life in those cities better. To spread the word on the “People for Smarter Cities” project that they are working on with Ogilvy Paris, they created out-of-home advertising with a purpose; a bench, a shelter and a ramp.