The ‘Vote Leave’ EU battle-bus, which featured the claim that leaving the EU could boost the NHS by £350m a week, has been hired by Greenpeace in a smart stunt to recapture media and public attention. The “lies” about EU funding will be replaced with demands for the “truth”in the stunt outside Parliament.
PETA has created “Huntsman Condoms” to encourage hunters to stop reproducing to put and end to hunting being passed on from generation to generation.
The move to “stop hunters breeding” for the sheer purpose of mocking them would likely backfire on just about any entity except PETA (People for the Ethical Treatment of Animals). The outspoken organisation is already known for its controversial marketing stunts and, compared to its red-paint-flinging past, this is mild. But one has to admire the long-game PETA played in marketing this product for months before jumping out of the proverbial trees and shouting “AH HAH! GOT YOU!”
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Cider brand Strongbow has launched a global marketing campaign called ‘Nature Remix’ to encourage consumers to reconnect with nature and raise awareness around its new range.
Spearheaded by seven acts in seven global cities, the campaign, co-created with Cloudfactory, merges experiential stunts, a TV commercial, digital films and social media actions to publicise new cider flavours: Gold Apple, Honey, Red Berries, Elderflower and Dark Fruit.
The first activation includes the growing of an orchard in central Johannesburg with the branches weaving through the windows of an abandoned tower block, filmed by Fredrik Bond. This marks the first of seven actions from the brand.
Jiri Rakosnik, global marketing manager of cider at Heineken, said; “The zeitgeist among millennials is to try to make the world a better place to live, through a series of small actions that add up to more than the sum of their parts.
“The new campaign takes this insight and invites consumers to bring nature back into their city in a creative and enjoyable way. Our launch in Johannesburg is just the beginning. We have future acts planned in Toronto, Bucharest, Bratislava, Prague, Lisbon and Vietnam.”
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Via: The Drum
A central London outlet of Burger King has received a royal makeover fit for a queen.
The Tottenham Court Road branch has been transformed into the Burger Queen for one day only, to celebrate her majesty’s birthday.
To honour Queen Elizabeth’s 90th, the restaurant is also offering customers with the Burger King app a Chicken Royale with small fries for £1.99.
Burger King regional managing director Simon Joseph said: “At Burger King we wanted to celebrate this exciting event, and what better way than with our very own royal makeover transforming the king of the burger into a Burger Queen.
“We hope our Tottenham Court Road guests enjoy this tribute to Queen Elizabeth II.
“We congratulate her majesty on her birthday.”
Thousands of people have taken to Twitter to mark the big day, using hashtags #HappyBirthdayYourMajesty and #Queenat90.
South West trains also got in on the act with information boards displaying the message : “Happy Birthday to her Majesty the Queen.”
Via: Evening Standard
In an attempt to highlight the importance of good customer service – in a sector renowned for its bad service – the bank Tandem has created a prank video showing poor service in a real-life pub setting.
Watching the video I’m sure everyone can recognise the obvious signs of bad customer service; being put on hold, transferred from person to person and being overcharged.
The bank cleverly highlights it’s new approach to banking in this funny video reinforcing it’s mantra ‘everyone can have a better, happier life with money’.
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Via: PR Examples
Regular readers will know Derren Brown is one of my three favourite famouses in the world. As such, to say I’m excited about his Thorpe Park Ghost Train is an understatement, combining two of my great loves – theme parks and… well, him.
Having already sent creepy Victorian dolls out among members of the public to promote the virtual reality ride, the illusionist has now unleashed a ‘demon-type creature’ – one of a number of characters in the experience’s 10-15 minute story line, apparently in a bid to test reaction to it.
The video below shows the creature terrorising the theme park’s staff, reactions thankfully captured on hidden cameras (usual cynicism as to legit nature of prank reactions applies but STILL).
The demon took special effects and prosthetic artists three months to create, having been designed by Derren for the new attraction.
The new attraction, which has 12 multiple journeys and two endings, will ‘provide a thrilling mix of exhilarating live action sequences, 4D special effects, grand-scale illusions, next generation technology, and physical transit, leaving visitors to question where perception ends and reality begins’.
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Via: PR Examples
Ahead of the 2016 FIA World Endurance Championship, which is scheduled for this weekend (Sunday 17th April), Aston Martin has teamed up with property developer Mount Anvil to get fans excited.
On the 12th April the car manufacturer airlifted a £1 Million 2016 V8 Vantage GTE Challenger, over 300 feet into the sky by crane onto the 31st floor of a Canary Wharf skyscraper.
The chosen destination, Dollar Bay, is Mount Anvil’s dockside, 31 storey, crystalline glass tower, which overlooks the financial district of London.
The stunt launched the partnership between Aston Martin and Mount Anvil, with the brands stating the companies will engage in what has been coined as ‘knowledge-sharing exercises’ throughout the racing season.
Two drivers from Aston Martin carried out a practice change over, this practice run is crucial ahead of Sunday’s race and presumably a first for the drivers who completed this maneuver 300 feet above London.
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Via: PR Examples
Braintree, the mobile and online payment company, will be bringing their #AcceptAnything Food Truck to three locations in East London this week… Pay with a light saber battle, fist pump, or do a cartwheel, whatever you do, they’ll accept it in exchange for a Bistro Box from the infamous Street Kitchen. Why? Because Braintree lets you accept anything: Paypal, Apple pay, cards and whatever’s next. And for one day, they wanted to ask: what if we really did accept anything for payment?
The #AcceptAnything food truck will be in these places:
Central Working Shoreditch: Tuesday 5th April, 12-3pm (6-8 Bonhill St, London EC2A 4BX)
WeWork Moorgate: Wednesday 6th April, 12-3pm (1 Fore St, London EC2Y 5EJ)
Huckletree (ALPHABETA): Friday 8th April, 12-3pm (14-18 Finsbury Square, London EC2A 1BR)
This campaign was created by Havas media, psLIVE and Posterscope.
Sneaker brands are fond of running challenges, and they can make for some cool ad stunts.
Asics has done this for years, running outdoor ads that challenged people to race against a digital image of U.S. marathoner Ryan Hall, and also getting runners to try a treadmill from hell set to a marathoner’s pace.
Now, Reebok is getting into the fun, too.
Last weekend in Stockholm, the brand put up an outdoor ad equipped with a built-in speed cam and tracking technology to measure pedestrians’ pace. Anyone who ran past the ad faster than 17 kilometers per hour (about 10.5 miles per hour) unlocked a brand new pair of ZPump 2.0 shoes.
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South African Tourism is to launch a new experiential campaign featuring a giant vending machine in London tomorrow (24 February).
The stunt has been designed to promote the value for money South Africa can offer British holidaymakers. It will land in Waterloo for two days from tomorrow and is set to relocate to King’s Cross from 1-2 March.
The interactive vending machine will quiz players on the cost of experiences available in South Africa, with multiple choice answers provided.
The prizes, which will be dispensed regardless of whether the consumer got the answer right, have all been designed to showcase the diversity of experiences available in the country, and include biltong, a surfboard and an inflatable kayak.
Additionally, every passer-by that interacts with the machine will be entered into a competition to win a pair of flights to South Africa, courtesy of South African Airways.
Developed with agency BD Network, the activation aims to showcase the ‘favourable’ present exchange rate between the pound and rand. A social media campaign using the hashtag #RollingInRands will amplify the experience.
Tolene van der Merwe, UK Country Manager for South African Tourism, said: “We’re investing in this campaign to demonstrate just how much further your money goes. When on holiday in the country, you really are more valued in South Africa.”
Via: Event Magazine