Amsterdam Airport Baggage Car Gets Lost in Antwerp

A baggage car from Amsterdam Airport Schiphol gets lost like a tourist in Antwerp. It’s an advertising stunt for Schiphol because “Schiphol, is closer than you think.” Especially for people in Belgium who are accustomed to depart from Belgium Airports. The baggage car is driving through the main square, attracting all kinds of attention. The Dutch driver goes around asking how to get to Schiphol. Some people were helpful with instructions.
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Via: PR Examples

TECHO “Pop Up Slum” Stunt to Raise Awareness

Shockingly, a quarter of the world’s urban population–863 million people–live in slums, but they’re so far removed from us that the reality of life in a slum is easily ignored.
Luckily there are organisations who are working to improve the conditions of life in slums. TECHO, based in Latin America, is one such organisation. For just $3,000 they will build a house in which a family can call home for up to 40 years. That’s a life-changing impact for the cost of a daily coffee for ten people over three months.
To draw attention to their cause, TECHO decided to bring the cramped, unhygienic conditions of slums to New York. What followed was a typical slum home, recreated inside a Manhattan apartment. Real life house hunters were duped into believing they were visiting a genuine flat for rent. They were met by a volunteer posing as a realtor, who showed them the abhorrent conditions. Naturally the visitors were shocked at what they saw.
The resulting video went viral online, particularly on Facebook, where it notched up half a million views.
It’s the latest in a trend of campaigns that brings the unsuspecting public into face-to-face contact with a social problem; last year the fake gun shop ‘Guns With History’ caused an internet storm with a similar technique.
The power of the Pop Up Slum is its convincing and easy call to action. The site users are invited to click through to is impactful; with powerful imagery and a simple call to action. If enough people follow that action, more Latin Americans could be calling a house a home.
Video below:
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Via: Branding Magazine

Paranormal Activity: The Ghost Dimension: Haunted Open House

To promote the release of Paranormal Activity: The Ghost Dimension, Paramount Pictures staged this “Haunted Open House” stunt.
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Via: Best Ads on TV

Becks surprises passengers waiting for baggage at Frankfurt Airport

German beer brand, Becks, surprised travellers at Frankfurt Airport with a crate of beer on the luggage belt. This refreshing PR stunt was designed to celebrate the launch of three new types of beer Amber Lager, 1873 Pils and Pale Ale.  It transpires that, due to alcohol restrictions,  the beer is not genuine but it still created a high buzz amongst social media with the waiting travellers posting onto facebook and Twitter.
Source: Horizont

Delightful Stunt Shows a Billboard Cleaner Controlling a Wiper with ‘Magic’

To promote the Quebec City Magic Festival back in August, Montreal-based ad agency lg2 came up with a delightful little stunt that perfectly fit the magic theme.
In the ‘Magic Mop’ stunt, a billboard cleaner appeared to control a wiper that was floating through the air with telekinesis. The clever display of ‘magic’ certainly got passersby and motorists interested, eliciting smiles and laughter.
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Via: Design Taxi

NYC Taxi Wrecked by Giant Axe in World of Warcraft PR Stunt

Earlier this week, a photo stunt promoting World of Warcraft appeared in New York City. The stunt featured a giant axe stuck in a NYC taxi in Times Square to promote the release of the Warlords of Draenor expansion.
Via: PR Stunts

Corona Brings Glorious Sunshine to a Shaded Patio in Clever Outdoor Stunt

The stars really aligned for Corona—well, one did, anyway—in this clever outdoor stunt from Toronto agency Zulu Alpha Kilo.
Check out the video to see how the brand brought extra hours of sunlight to some drinkers on a bar patio. It’s a great realization of the brand’s tagline, “Find your beach,” and surely has extra resonance in Canada, where summers are short enough.
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Via: Adfreak

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