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NIVEA Sunslide Educates on the Importance of Sunblock

South Africa has the world’s highest rate of skin cancer. Kids are the most vulnerable. They love playing in the water for hours but hate applying sunscreen.
On South Africa’s most popular beach, we introduced the SunSlide: the most entertaining way for kids to apply water-resistant NIVEA sunblock. One slide is all it takes to be entirely protected. 50 litres of sunblock were used to cover over 100 kids every hour. Families were educated on the importance of applying sunscreen in a memorable way. This experience strengthened NIVEA as the favourite partner for a fun and safe day at the beach.Agency FCB, South Africa
Video below:
[vimeo width=”300px” height=”200px”]166371721[/vimeo]
Via: Best Ads on TV

Zealios Creates Sunlight-Activated Digital Coupon to Promote Sunscreen

Sunscreen company Zealios Skin Care has teamed with TBWA Toronto to create a sunlight-activated digital coupon.
The coupon, delivered via an app for Android phones using the Firefox browser, uses an ambient light sensor that is included in most handsets, but rarely utilised by third-party developers. The app detects the intensity of sunlight on the phone and, when it reaches a certain level, activates a coupon offering users 50 per cent off Zealios’ Sun Barrier sunscreen.
Via: Mobile Marketing Magazine