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NIVEA Sunslide Educates on the Importance of Sunblock

South Africa has the world’s highest rate of skin cancer. Kids are the most vulnerable. They love playing in the water for hours but hate applying sunscreen.
On South Africa’s most popular beach, we introduced the SunSlide: the most entertaining way for kids to apply water-resistant NIVEA sunblock. One slide is all it takes to be entirely protected. 50 litres of sunblock were used to cover over 100 kids every hour. Families were educated on the importance of applying sunscreen in a memorable way. This experience strengthened NIVEA as the favourite partner for a fun and safe day at the beach.Agency FCB, South Africa
Video below:
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Sunscreen Dispenser Grabs the Attention of Passers By

Cancer Institute NSW and JCDecaux Australia have teamed up to create custom-built SPF50+ sun screen dispensers, in addition to bus shelter wraps that shade commuters from damaging UV rays. The unique dispenser mechanism is designed to grab the attention of passers-by, playfully engaging them with a serious sun safety message.
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