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Swedish opera demonstrates how the homeless are ignored

Folkoperan is an opera house in Stockholm, which is currently playing host to its spring show, ‘God Disguised‘, which premiered on the 15th of February and runs until the 26th of March.
To promote the show, and illustrate how exposed groups are ignored in society- which is a primary theme in the show- Folkoperan and a number of homeless people who are performing in it took to ten different street locations with free tickets.
The actors wrote signs about their performance, offering two free tickets to the first people to stop and talk to them. They stood where you would expect to find them; by the subway, outside the grocery store and on many other of Stockholm’s busiest locations.
Thousands passed by and ignored the messages, taking  12 hours for the first person to claim 2 free tickets.
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Via: PR Examples

You can't wipe away crime…

Helsinki Police department launched an outdoor campaign for the Christmas holiday period to increase awareness about domestic violence. Together with Helsinki’s Police department and outdoor advertising company JCDecaux, TBWA/Helsinki created this vital campaign with the aim of encouraging people to report acts of domestic violence.
The campaign is an example of hyperlocal and reactive advertising in a traditional medium. The trigger is a real call to 112 (Sweden’s emergency number). The outdoor posters appear immediately after a registered call, in the areas where domestic violence have just been reported. The campaign will use 15 of the closest posters from the address where the actual report has been made and remains live for 48 hours.
The creative idea plays with the night vs. day effect- in the daylight the poster looks like a typical interior design campaign but after dark, background lights switch on and reveal the signs of domestic violence, as a black light does in a real crime scene.
The goal of the campaign is to create media attention and prevent acts of domestic violence during the holiday “peak” season.
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Via: Little Black Book

Pac Man arcade machines double up as massive charity boxes for the Red Cross

The Swedish Red Cross has thought up a novel way of raising money by using arcade machines as playable money boxes.
The idea is that as people wait at Stockholm Arlanda Airport and Göteborg Landvetter Airport, they can get rid of their loose foreign coins (from any country) by playing on one of the classic machines.  Pac Man, Space Invaders and Galaga can all be played and it solves the problem of having foreign currency you’re never likely to use again.
And you needn’t feel like you’ve wasted your money on silly computer games as the cash goes straight to good causes.
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Via: Metro

Amusement Park’s Halloween Prank Scares People with ‘Possessed’ Poster

To promote its new haunted house attraction, a theme park in Stockholm, Sweden, decided to ramp up the scare factor by installing a‘possessed’ outdoor poster.
The theme park, Gröna Lund, leads people to believe that they can get a preview of the latest attraction by scanning the QR code on the poster using their mobile phones.
But little did they know, the real horror awaiting them isn’t from their phone screens.
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Via: Design Taxi

This Interactive Subway Ad has a Surprising Twist

Earlier this year, we wrote about Apotek’s interactive subway ad in Sweden that showed a woman’s hair being blown by the wind of a moving train.
The viral ad has inspired a similar idea, but instead of selling hair products, this new ad intends to send a “hair-raising message” to commuters for a good cause.
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Via: Design Taxi
 

The ‘Biggest Design Poster Ever Made’ is 3-Dimensional and Interactive

Stockholm-based creative agency SNASK has created a fantastic poster for the Malmö Festival 2014—it is made up of gigantic, brightly colored, three-dimensional letters, numbers and shapes.
Instead of existing just in print and on screens, this eye-catching poster takes up an entire physical area—put together by hand, this epic design took “900 hours, 14 people, 175 liters of paint, 280 plywood boards and 10,000 nails” to complete.
In addition to appearing on the festival poster, this delightful creation will be installed at the Central Park in Malmö, where visitors will be able to climb, sit on and take pictures with the “biggest design poster ever made”.
To photograph this poster, one would have to do so from a crane, 30 meters up in the air.
Via: Design Taxi

In Sweden, Agency Creates 'Dragonglass Dagger' to Promote 'Game of Thrones'

The Swedish agency JMW Kommunikation has come up with a fun way to drum up publicity for the upcoming season of Game Of Thrones.
Comparing the cold climate of Sweden to the northern areas of the Westeros, the agency installed a dagger made of dragonglass—in case the White Walkers from the TV series happened to pass by.
For the uninitiated, White Walkers are a mythological race of giants that roam the northern regions of the Westeros. They can be killed by weapons made of dragonglass.
This creative installation probably brightened up the cold and dreary days the country experiences during winter—it certainly fires up our imagination and brings the world of the Westeros to life.
Via: DesignTaxi

Coke gives Swedes at bus stop a taste of summer

Swedes waiting for a bus in Uppsala are treated to free Coke, a bright summer meadow superimposed on the bus shelter and the sound of birdsong in a bid to warm the both literally and figuratively during the winter, thanks to a stunt from Coca-Cola.
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Via: Brand Republic

Amnesty International use ‘Slide to Unlock’ function

To raise awareness of 10 years of Guantanamo Bay, Amnesty International used a large digital screen in Stockholm and an ipad.  Sliding the ipad caused the red LED strip lighting on the screen and building behind (representing prison bars and the American flag) to disappear ‘unlocking’ the prisoner. The signatures then appeared on the screen with the word thanks.
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Via: YouTube

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