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Swiss Organization Brings Awareness to Domestic Violence in Shocking Digital Display

What would you do if you saw domestic violence happening right before your eyes? Would you stop it or would you turn around and ignore it? Frauenzentrale Zurich wanted to test it and encourage people to step up and say something.
Frauenzentrale Zurich partnered with Publicis to create this unique and powerful digital display where they broadcasted individuals on the other side. On one end, they had a camera crew filming actors acting out a scene of domestic violence and the other end was mall shoppers. Mall shoppers were encourage to say something at the billboard and the domestic violence would stop.
Video below:
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Via: Creative Guerrilla marketing

Emirates Upcycles its OOH Advertising Posters into Reusable Shopping Bags

In a move to recycle and create brand advocacy, airline company Emirates has transformed a large out-of-home banner into shopping bags.
Taking a 208 square meter poster from its ‘Hello Tomorrow’ campaign, first displayed on the outside walls of Zurich Airport, Emirates has used the material of the poster to create more than 300 quirky and reusable shopping bags.
With the help of Feinschliff, a Swiss-based socially integrative company which supports long-term unemployed people in returning to the labour market, the large sheet of PVC was upcycled into a limited edition line of one-of-a-kind shopping bags.
Each bag was also branded with the airline’s ‘Where will you be tomorrow’ tagline, giving the ad campaign greater longevity.
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Via: Design Taxi

Would You Dive into Freezing Water for a Free Samsung Galaxy S5?

To prove the water resistance of its Galaxy S5, Samsung ran a guerilla stunt where it dared people to jump into the freezing waters of Lake Zurich in Switzerland to take an underwater selfie.
People sitting along the lake were first approached by a scuba-diver, who handed them a ringing S5 phone. The caller on the other end would then dare them to jump into lake to take a selfie underwater.
Those that were game were given a free Galaxy 5 for their troubles. The stunt was created with help of Swiss communications agency Serranetga.
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Via: DesignTaxi

A very eye-catching and innovative campaign by Skoda

Skoda create a very eye-catching and innovative campaign at Zurich’s main train station.
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