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Stella Artois Whisks People off to Wimbledon in Waterloo Station Experiential Campaign

Stella Artois, official sponsor of Wimbledon 2014, has launched an OOH campaign that utilises traditional and the latest OOH innovations, to build on their association.
A national 48 and 96 sheet campaign, proximity one off banners, and 6 sheets on the way to the event, will all drive mass coverage of the sponsorship. The highlight of the OOH campaign is the use of JCDecaux’s Motion@Waterloo screen, where Posterscope and JCDecaux have developed 5 templates which bring in social from Instagram and Twitter, real-time copy updates from Wimbledon, as well showcasing branded Stella Artois content.
The screen, which is scheduled to deliver what consumers want, when they want it, fuses connected commuter insight with timetable data, thus making every ad shown relevant to how consumers are thinking and feeling in the station.
On days 5 and 6 there was an exciting twist, where Stella Artois gave away Wimbledon tickets through a centre court experience, delivered by psLIVE and JCDecauxLive.
The campaign was planned and bought by Posterscope and Vizeum with media and production delivered by JCDecaux.
This campaign is another example of Stella Artois pushing the boundaries of digital technology to deliver relevant communications.

Adidas creates new store out of a giant shoebox

To celebrate the famous sports shoe named after American tennis icon Stan Smith 50 years ago, Adidas opened a pop-up store in London that was a scale replica of the iconic footwear’s shoebox. Apart from being able to purchase limited edition shoes, customers were also able to take part in an interactive experience which made use of 3D-printing.
3D Systems Cube printers lined the walls and gave customers a chance to personalize their lace locks. One of the most notable experiences was the ability to “Stan yourself,” a preview of an app by the same name that allows users to put their own portrait and signature in the place of Smith’s portrait and signature.
More than 40 million pairs of Stan Smiths have already been sold, making it the top-selling brand in the history of Adidas. Unlike the usual experience of going to buy a pair of shoes however, the sports brand made sure to give their customers an experience they are unlikely to ever forget.
Via: psfk

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