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Traffic Lights Encourage Pedestrians to Leave Behind Compliments

Biscoitos ZeZe’s ambient advertising is used to foster a sense of connection in Brazil.

Brazilian cookie brand, Biscoitos ZeZe, has launched an ad campaign titled “Compliments at the Traffic Light” encouraging pedestrians to give each other compliments before crossing the street. Two stickers pasted on opposing traffic light posts by the brand ask the reader what they think of the person across the street.
The sticker offers six different compliments that the pedestrian can choose from by putting a magnet on their choice. Once pedestrians cross the street they can see the compliment they were given.
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Biscoitos ZeZe’s has had a number of urban intervention ad campaigns similar to this recently that have encouraged real world connections. In February it had a campaign titled “Friendship On The Bus,” where branded stickers were placed on public transit buses asking riders to put away their phone and have a conversation with the person beside them.
Another example of this type of campaign was launched in April by the brand. “The Chair on Street” campaign encouraged neighbors to sit on lawn chairs placed outside their homes and share a snack, provided by Biscoitos ZeZe, and enjoy a conversation.
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Brands today go to great lengths to associate themselves with specific feelings and work hard to forever be remembered as the creator of that feeling with customers. ZeZe Biscoitos is not only positioning itself as a brand promoting community, it is actively creating real-world connections and bringing people together giving the person directly involved and the viewer of the ads positive feelings of belonging and togetherness.
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ZeZe Biscoitos campaigns seek to associate feelings of connection with their cookies and snacks which they ultimately hope will drive customers in search of that feeling to their products.
Via: psfk 

Dancing Traffic Light Man Keeps Everyone Safe and Smiling

The people at Smart have created another installment to their viral campaign and this one involves pedestrian and a dancing red man.
Last July, they positioned a unique traffic light system for pedestrians wanting to cross a major street in Lisbon, Portugal. The traffic light looked like any other traffic light but just before everyone started getting bored of waiting for it to turn green, the red figure starts busting the grooviest moves.
Where does the red man get its groove? From on-the-spot volunteers, of course.
The dancing man light was tethered to a giant mock-up of a traffic light built nearby. The giant installation had a big LED screen outside and the inside housed a set-up that let you choose music and recorded dance moves in real-time. A live video feed also displayed people’s reactions to the dances.
According to the video, the dancing traffic light made 81% more people stop and wait before crossing.
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Via: psfk

Nescafe Keeps Sleepy Drivers Alert in Mexico

People in Mexico are often half asleep when they have to go to work early in the morning and sometimes miss red lights. In order to combat this, Nescafé synchronised a 6-sheet with some traffic lights overhead. The 6-sheet illuminated the road green, orange or red, making the traffic lights much more obvious to bleary-eyed drivers.
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Via: Ads of the World