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Dancing Traffic Light Man Keeps Everyone Safe and Smiling

The people at Smart have created another installment to their viral campaign and this one involves pedestrian and a dancing red man.
Last July, they positioned a unique traffic light system for pedestrians wanting to cross a major street in Lisbon, Portugal. The traffic light looked like any other traffic light but just before everyone started getting bored of waiting for it to turn green, the red figure starts busting the grooviest moves.
Where does the red man get its groove? From on-the-spot volunteers, of course.
The dancing man light was tethered to a giant mock-up of a traffic light built nearby. The giant installation had a big LED screen outside and the inside housed a set-up that let you choose music and recorded dance moves in real-time. A live video feed also displayed people’s reactions to the dances.
According to the video, the dancing traffic light made 81% more people stop and wait before crossing.
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Via: psfk

New Elonex Digital Screen Set to Target Busy A45 into Birmingham City Centre

A new digital advertising site is set to be unveiled on one of the busiest routes heading towards Birmingham City Centre.

Digital Out of Home specialists, Elonex Outdoor Media has announced plans to add to its already impressive portfolio of digital roadside screens by building a new standout site in Birmingham on the A45, where high volume City Centre bound traffic is present at all times of the day.The new digital screen, which measures 24 square metres, will be located on the gable end of Delta View House, immediately next to a new Morrisons store on the busy A45/Coventry Road. The site is just two miles away from Birmingham Airport and junction 6 of the M42, on  one of the major travel routes into Birmingham City Centre.
Positioned to face all City Centre bound traffic and dominating its location, the new digital screen, which will be known as the A45 Mega 6, is full motion and will be visible to commuters from an incredible distance in a highly congested travel area which is renowned for huge dwell times.The new Elonex screen, which will provide the only digital advertising offering on that stretch of the A45, will deliver in excess of 10 million audience impacts annually and allow both national and local brands to target the location’s much sought after, captive audience in high impact digital format for the very first time.

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