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TfL Launches £30m Ad Tender

Transport for London (TfL) has launched a tender worth an estimated £30m over eight years for its roadside advertising estate.
The contract grants a licence to one or more companies to manage approximately 200 advertising panels on TfL’s 580km road network.
Graeme Craig, director of commercial development at TfL, said: “The contract presents a fantastic opportunity for advertising companies to join us in enhancing London’s out of home landscape, and we are seeking a partner to support our vision to transform our advertising estate, through modernising existing sites, increasing digital advertising and introducing a small number of new high value sites.”
TfL’s transport network, including its roadside advertising estate, is responsible for 21 per cent of UK out of home advertising.
The organisation’s bus shelter advertising contract is also currently being tendered.
Via: The Drum

TfL Tests Free WiFi on London Buses

Transport for London (TfL) has launched a free WiFi trial on two buses operating in the capital.
The trial will see WiFi technology installed on a route 12 bus, operating between Dulwich and Oxford Circus, and a route RV1 bus, which operates between Covent Garden and Tower Hill.
It is hoped that if the trial is successful the sponsors could help fund its extension to further buses in the fleet.
TfL has also begun to trial two further pieces of technology in the form of an upper deck seat indicator and enhanced passenger information screens.
The new technology, which analyses information from the onboard CCTV system, displays seat availability on a screen at the base of the stairs.
Other improvements include the installation of interactive digital screens on Regent Street, delivered in partnership with Clear Channel, and on Eden Street in Kingston, delivered in partnership with JCDecaux, which provide live bus arrival information, alongside real-time updates on other public transport options.
Via: The Drum

EE to Offer Contactless Mobile Payments for London Travel

EE customers will be able to travel on London’s Underground, DLR and Overground networks using their mobile phones when TfL’s contactless program launches on 16 September.
EE is to become the only UK network provider to offer a contactless payment service, meaning that users will be able to use their mobile phones to pay for London travel instead of an Oyster card.
The service will use EE’s free Cash on Tap mobile contactless payment service app, which is due to be compatible with over 500,000 handsets this year. There will be no added charges for using Cash on Tap to pay for travel, and both daily and weekly caps ensure customers won’t pay any more than they would using an Oyster card.
“Users of the world’s greatest tube network will shortly benefit from the latest in mobile payment technology, allowing them to use their phone to pay for their daily commute,” said Gerry McQuade, chief marketing officer, EE. “As more and more people benefit from the simplicity, convenience and security that mobile contactless payments offer, it’s rapidly becoming clear that the days of the physical wallet are fast becoming numbered.”
Speaking at the IAB’s Mobile Engage conference in May, Weve’s CEO, David Sear, said that 2014 is the year in which there will be a “massive shift” in the way people use their mobile devices and that consumers are at the “tapping point” of contactless payments.
Sear said that the desire for consumers to be able to use their mobile phones for payments – devices that they are “emotionally attached” to – is a natural progression for the relationship between consumers and smartphones.
“We trust our devices – they contain our lives – and payment is a natural extension of that trust.”
Via: MediaTel

Old Street EC1 Launches

At a Technology Briefing held for clients and agencies, JCDecaux outlined its vision for ‘Old Street EC1’, a media location owned by Transport for London (TfL). The vision includes a partnership with Tech City UK to enable startup companies to access the newly digitised Old Street Roundabout.
Repositioned as ‘Old Street EC1’, this site will comprise four digital screens and will go live in October 2014. Under the agreement with Tech City UK, JCDecaux will run content from selected digital startups in the area, promoting the future business leaders of tomorrow.
This development supports TfL’s plans to secure income for investment in London’s transport network as part of a wider commercial strategy. It follows the introduction of pop-up shops at Old Street bringing a variety of new and innovative retailers to the station.
Working with Brand Republic, JCDecaux has launched an online Tech Hub to focus on the EC1 area.
Via: JCDecaux