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JCDecaux Partners with Hachette UK for Twitter Book Club

JCDecaux has struck the first content partnership for its commuter book club, with publisher Hachette UK.

JCDecaux’s @RailBookClub scheme broadcasts book reviews and recommendations, sourced through Twitter, on digital screens in train stations across the UK. The out-of-home media owner launched the club in July 2013. Book publisher Hachette UK is its first partner.

The partnership will have the pair working together to create content for the club. It will give JCDecaux access to signed publications, limited edition manuscripts and other collateral to offer commuters, followers and clients through digital media.

The company will also gain access to authors such as Martina Cole, Jill Mansell and Cressida Cowell for events such as live Q&As, book readings and other one-off events.

Via: Brand Republic

JCDecaux Expands Transvision Network with Second Screen at Victoria Station

JCDecaux is expanding its Transvision network with the launch of a second screen at London Victoria Station. Part of JCDecaux’s investment in premium digital Outdoor, this second Transvision screen will strengthen their London rail portfolio, underlining the importance of the South-East commuter audience to brands.
Delivering a weekly footfall of over 1.7 million, Victoria Station is the second busiest rail station in the UK and operates as two separate termini.  The new screen will be located on the eastern side of the concourse, directly in front of a second experiential zone in the Station, facilitating campaigns that link screens to space.
The addition will bring JCDecaux’s Transvision network to 23 premium screens in 17 stations in the UK, delivering a powerful communications channel for brands to access the affluent, connected commuter audience.
The addition is part of a planned network of 26 Transvision screens in the UK.

Betfair target 6 Nations fans with tactical message

Betfair went live on the 31st January on the St Pancras Transvisions, with a strategically targeted and timely message. This activity was to promote the England vs. France 6 nations game in Paris that weekend and was aimed at the England fans travelling to Paris via the Eurostar. The creative promoted Betfair’s cash out option that allows punters to opt out of any bet at any time during the game.