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Clear Channel International partners with the United Nations to raise awareness of civilian casualties during war

Clear Channel International (CCI), one of the world’s largest outdoor advertising companies, has partnered with the United Nations (UN), providing a wide variety of prime digital Out of Home (DOOH) advertising space across 16 markets worldwide for the UN’s global humanitarian #NotATarget campaign. The campaign ran from the 16 to 19th August, and aims to tackle the targeting of civilians in war.
Recognising DOOH’s scale of reach and audience targeting capabilities, global marketing and advertising agency VML worked with Clear Channel International to amplify the campaign by contextualizing creative, ensuring the most relevant messages ran across a range of locations and within best practice guidelines.
Throughout the duration of the #NotATarget campaign, Clear Channel International’s DOOH screens hosted a number of thought-provoking and impactful UN creatives in real-time across some of Europe’s largest capitals and city street furniture.
In addition to these rolling creatives, video billboards featuring core campaign video and photography, as well as user recorded videos using the UN’s #NotATarget Facebook camera effect was broadcast on a Clear Channel International screen in Times Square, New York on Friday 18 August and Saturday 19 August.
Markets involved in the campaign include the United Kingdom, Italy, Belgium, the Netherlands, Switzerland, Sweden, Norway, Finland, Denmark, Mexico, Brazil, Chile and Peru.
In the United Kingdom, the campaign ran across Clear Channel UK’s super premium digital brand, Storm, in London.

Posterscope and Blue 449 partner on Project Everyone to deliver the world’s largest ever digital Out-of-Home campaign

Project Everyone ─ the brainchild of filmmaker and comic relief founder Richard Curtis ─ launched on September 26 2015 with the aim of sharing the UN’s Sustainable Development Goals (a series of ambitious targets to put an end to extreme poverty and tackle climate change for everyone by 2030), with seven billion people over seven days across an extensive range of platforms including digital OOH screens.
Out-of-Home communications agency Posterscope and media agency Blue 449 joined forces with their media partners across the globe to deliver the world’s largest ever digital OOH campaign in order to raise awareness of the initiative. Over 125 media partners came on board enabling the ad to be shown on over 146,000 screens in 450 cities, around 28 different countries, in busy central locations including Piccadilly Circus in London, Swanston Street in Melbourne, Bukit Bintang in Kuala Lumpur, Shibuya Crossing and Shinjuku Kabuki-cho in Tokyo and Times Square in New York.
Richard Curtis, founder of Project Everyone, said “The best chance of the UN’s global goals being met is if everyone is aware of them, and that’s where Project Everyone comes in, along with the support of its many partners. I have been overwhelmed by the response of brands, consumers and institutions alike to this initiative. Posterscope and Blue 449 have been instrumental with getting out of home media owners on board to help us get our messages across, to really raise public awareness of the issue at hand. With their help, we have secured sites in the busiest areas of key cities around the world to visualise the global goals and what Project Everyone stands for.”
Annie Rickard, Global CEO of Posterscope, said, “It is a great opportunity to be involved in an initiative like Project Everyone. We are delighted to be able to capitalise on our media network and connections to help raise awareness around the issues at hand and hopefully, slowly but surely, change the way we live and the world we live in.”
Phil Georgiadis, Chairman at Blue 449, said, ”There is no better an opportunity than Project Everyone to demonstrate the power of open source collaboration. Posterscope has secured through their media owner partners an extraordinary level of exposure for the Global Goals and in the process reminded us all of the broadcast impact of the Outdoor Medium”
 
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