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UNICEF Donation Box Gradually Stands with Each Coin it Receives

Created for UNICEF by Seoul-based advertising agency Daehong Communications, this donation box will slowly stand on its feet with each coin it receives.
Called the ‘Roly-Poly Donation Box’, it represents a child in need. In the beginning, it lies flat on the ground, but as people donate, the weight of the coins will slowly cause the donation box to ‘stand’ upright.
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Via: Design Taxi

UNICEF’s Clever Billboard Literally Sheds Light on Child Violence

In a bid to end child violence, UNICEF Bulgaria has created a clever billboard that literally sheds light on the problem.
During the day, the billboard shows a child cowering in fear. However once night falls, a shadow becomes visible, with its hand raised ready to strike the child.
The campaign was created as part of UNICEF’s ‘Make the Invisible Visible’ campaign.
Via: Design Taxi