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Anya Hindmarch covers London with giant red balloons

Chubby Hearts over London is a public design project conceived by the fashion designer Anya Hindmarch as a love letter to the city.

Starting on Valentine’s Day and continuing as a celebration of London Fashion Week, giant ChubbyHeart balloons will be suspended over (or sometimes squashed within) 29 famous London landmarks and prominent locations across the Capital.
The balloons will float from dawn until dusk each day, reappearing above different locations the next day over the coming six days.
The Mayor of London, the British Fashion Council, the City of Westminster, councils, landowners, businesses, districts and the Civil Aviation Authority have joined together to create this project which will feature over Trafalgar Square, Battersea Power Station and Westminster Cathedral to name a few.
Ocean Outdoor is supporting the campaign across four of its full motion London screens including Leicester Square and both Westfield shopping centres. And the Chubby Hearts took over Landsec’s Piccadilly Lights for a 40 second slot during the early evening on Valentine’s Day.
Anya Hindmarch said: “The idea for this project came to me whilst sitting in a packed Royal Festival Hall. I was in awe of the resilience of Londoners and its visitors.  Tying giant helium filled Chubby Hearts on to buildings all over the city is simply a ‘surprise love letter to London’ as a tribute to its strength and to celebrate our amazing creative city.”
The Mayor of London Sadiq Khan said: “As London Fashion Week showcases the capital to the world, these huge heart balloons animating our great spaces and architecture will show once again that London is open to talent and creativity and gives it a warm welcome.”
Councillor Robert Davis MBE DL, Deputy Leader and Cabinet Member for Business, Culture and Heritage at Westminster City Council said: “The City of Westminster is already the beating heart of our great capital and the home of London Fashion Week, so it is entirely apt we are celebrating this with a striking display from one of London’s most foremost designers.
“Love is traditionally in the air on Valentine’s Day, and will be quite literally over our many famous landmarks as the inflatable chubby hearts rise into the air for the day. What better way for Londoners and our many visitors to celebrate our love for the capital and the West End.”
To follow the project live, visit www.chubbyhearts.com
Via: OutSmart

Clear Channel UK unveils Valentine’s Day Gift Guide

– Unique campaign will showcase Valentine’s Day gift ideas from different advertisers to consumers across the UK.
– Uses the flexibility of DOOH to creatively reach, engage and inspire shoppers.
– Follows the successful launch of the first Christmas Gift Guide in Dec 2017.
– In key shopping locations across the Adshel Live digital network.
Following the successful launch of the first Christmas Gift Guide, Clear Channel UK unveils the first digital out of home Valentine’s Day Gift Guide. Utilising the creative capabilities of our digital Adshel Live network, this unique campaign will showcase gift ideas from different brands to inspire shoppers this holiday.
The campaign will feature products from Gordons Pink and COTY Marc Jacobs and will run across our national network of digital Adshel Live screens across one week, delivering 9.6 million impacts.
The original Christmas campaign was inspired by traditional printed Christmas gift guides that were then adapted to utilise DOOH’s creativity and flexibility. The Valentine’s Day Gift Guide utilises the same concept and has 10 second slots for brand images featuring subtle animation to drive cut-through and engage consumers.
Located nationwide in over 60 cities in premium locations, the campaign will run during key shopping hours, targeting shoppers on busy high streets and roadsides.
Via: Clear Channel

Snickers opened a Valentine’s Day restaurant, for couples who forgot to make reservations

Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day.
This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back—as the Mars candy brand tends to do every Valentine’s Day—by opening its own restaurant catering exclusively to forgetful couples.
Working with agency AMV BBDO, Snickers parked a Valentine’s van on Shoreditch High Street and posed the question “Need a table for tonight?” Passersby could grab a reservation card off the van, good for a table for two at an exclusive pop-up restaurant called Oublié—a fancy sounding word that means forgotten in French.
Oublié turned out to be quite the special place. The three-course dinners were entirely complimentary, and were made by “one of London’s top chefs.” (The chef’s identity is so far unknown.)
“The stunt again reminded passersby that Snickers is on hand to help the hungry and forgetful on Valentine’s Day,” the brand said in a statement.

The activation follows a similar idea last year, in which Snickers put up a billboard outside London’s Waterloo train station that read “You’re forgetful when you’re hungry.” The headline was made from dozens of Valentine’s Day cards that passersby could pull off the ad and give to their loved one.

Snickers saved Valentine's Day with "You're forgetful when you're hungry" billboard stunt

A Valentine’s Day experiential stunt took place at Waterloo station on the 14th, developed by AMV BBDO, Snickers and Primesight. Forgetting to buy a Valentine’s day card for a loved one can be an off-game moment for someone who’s a little hungry – and therefore forgetful – and so Snickers’ ‘You’re Not You When You’re Hungry’ campaign has swooped in to save the day.
This Valentine’s Day, Snickers lent forgetful Londoners a helping hand by running a special outdoor poster with the tagline ‘You’re Forgetful When You’re Hungry’ for three days across Primesight’s 16 Waterloo Domination billboards.
The stunt featured one special interactive 48-sheet featuring the words ‘Forgetful’ made out of Valentine’s Day cards which anyone could peel off and take away to give to their Valentine. Two of the panels provided sequential messaging, directing people to the special build panel.
The reminds passers-by that Snickers is on hand to help the hungry and forgetful on Valentine’s Day. On the days following, 15th February and 16th February, more cards were available on the poster, reading ‘Sorry I forgot. On the plus side, booking a restaurant should be easier. Happy Belated Valentine’s’.
What would we do without Snickers?
Via: Primesight
 

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