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Norwegian launches virtual reality Boeing 787 Dreamliner flights at London pop-up

Low-cost airline Norwegian has teamed up with Boeing at Westfield Stratford City to launch a 5D virtual reality experience of the airline’s Boeing 787 Dreamliner on a virtual 15-minute transatlantic holiday in the USA!

Europe’s third largest low-cost carrier is already making affordable transatlantic travel a reality and is now giving visitors at Westfield Stratford the chance to win a holiday after experiencing a virtual reality flight created by VR production studio Visualise, on a Norwegian Boeing 787 Dreamliner to three-landmark US cities – New York, Los Angeles and Miami – all within 15 minutes.
MKTG has been responsible for all campaign creative and concept development, project management and production of the virtual reality filming and stand/set design, staffing, and insights and evaluation. Vizeum have been responsible for all media planning, including the Mail Online and Facebook partnerships.
By wearing virtual reality headsets, participants can experience 360-degree views, the sounds and motion of a Norwegian Boeing 787 Dreamliner flight in the economy and Premium cabins from the UK to the USA. By checking in, boarding the aircraft and landing in the US, participants will start their virtual USA holiday learning about key features of the Boeing 787 Dreamliner before being immersed in the vibrant, energetic scenes of New York, Los Angeles and Miami to entice potential holidaymakers to Norwegian’s low-cost transatlantic fares from £135.
visualise-launches-norwegian-360-experience_1
Norwegian is also encouraging participants to use #USAtheNorwegianWay on social media for participants to enter into a prize draw for the chance to win a holiday to any one of Norwegian’s eight USA destinations direct from London Gatwick. Shoppers and passerbys can also try out the virtual reality headset to view the Boeing flight experience.
Stine Steffensen Børke, VP Marketing at Norwegian said: “Norwegian has always been a trailblazer in technology with free Wi-Fi on all European flights and now we’re the first airline in the UK to offer a virtual reality USA holiday. As we continue to take off in the UK, we’re embarking upon the most eye-catching ways consumers can engage with our brand by demonstrating that low-cost can mean high quality in a truly fascinating way.”
The pop-up is now open until 14 December 2016 every day from 11am – 8pm, except Sunday, which is open from 12pm until 6pm, and is located at The Gallery in Westfield Stratford City.
The structure is hard to miss as it stands at 20m x 6.5m resembling a cross-section of the Boeing 787 Dreamliner, which is the biggest event build ever at Westfield Stratford City.
Norwegian is growing rapidly with the UK’s only direct low-cost flights to the USA. The award-winning airline has launched more than 10 direct routes from the UK this year including three new routes to the USA – Boston, Oakland-San Francisco and Las Vegas.
From next year, Norwegian will be the first European airline to fly Boeing’s latest aircraft, the Boeing 737 MAX that will unlock never before seen routes.

JCDecaux Airport UK reveals Heathrow Airport VR exploration

JCDecaux Airport UK, with help from virtual reality specialists Visualise, have released a VR experience allowing users to explore Heathrow Airport in 360 degree video.
The work looks to hit home the scope and effectiveness of the advertising installations at the airport by offering a physical tour through the immersive medium of VR.
The content can be viewed on Samsung Gear VR headsets and JC Decaux’s YouTube page.
The activity was initiated to put potential clients in the shoes of the airport’s many commuters, all of whom are potential customers.
Alan Sullivan, managing director of JCDecaux Airport UK, said: “We are delighted to have worked with Visualise to produce such an innovative, ‘media-owner-first’ virtual experience.
The airport is a unique environment with key advertising benefits that can be extremely difficult to showcase in real life due to time and security restrictions at the airport. We can now make it possible for potential advertisers to understand the benefits in an impressive and impactful way without having to leave their office.”
Henry Stuart, founder and chief executive of Visualise added: “This project really showcases the power VR can have when it comes to marketing and advertising a project or service. We utilised a raft of technologies to deliver the experience required to really highlight the powerful message advertising in an airport can offer.”
The series takes viewers through check-in, departures and arrivals.
Video below:
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Via: The Drum 

Mobile World Congress: What the Advertising Industry Learned reports The Guardian

As the sun sets on the Barcelona event for another year, what do the announcements and innovations mean for the ad industry?
More than 100,000 delegates from 204 countries attended Mobile World Congress (MWC) in Barcelona, while 2,200 companies exhibited their wares.
So what were the important announcements from MWC 2016? In the lead up to the event, virtual reality (VR) was expected to make a splash, while many were hoping for insight on hot topics such as adblocking, internet of things and data security. We spoke to four MWC delegates, including Nick Halas, Head of Futures at Posterscope, on what they thought of the event and what the innovations might mean for the future of the advertising industry.
Nick Halas, head of futures at Posterscope
In spite of the plethora of new mobile device releases and mass media frenzy over VR, in fact the evolution of IoT [internet of things] was the trend at this year’s MWC that may hold the most for out-of-home (OOH) advertisers. The mass market is gearing up for connected cars, like Huawei and Audi’s new partnerships, wearables and home security. It’s essentially becoming every connected device you can think of – including those that are innovative but in my opinion somewhat creepy, like the Sony Xperia Ear.
There’s a tidal wave of change that IoT is bringing with it, and it’s promising to be transformational for everyone involved in the OOH ecosystem, particularly for the digital out-of-home sector. We’ll be seeing greater collaboration with digital and mobile campaigns, both as an extension network and as a platform for the delivery of dynamic personalised messaging.
Additionally, it will enable advertisers to better interact and engage with consumers via beacons, image recognition or device pairing. This will extend into CRM and payments, such as Visa’s expansion of its Visa Ready program, and even possibly directly with vehicular movement as both connected cells – the car and the poster site – will be able to communicate with each other.
To read the full article in the Guardian  click here
Photograph: Albert Gea/Reuters

N.Y. Subway Riders Play Virtual Basketball With Carmelo Anthony

The US office of Kumho Tire, global tire manufacturer headquartered in Gwangju, Korea launched an interactive basketball experience currently running in the Times Square subway station.
The experience is designed to get riders to stop and sink virtual baskets on their way to their destinations.
The game, ‘Pop-A-Shot’, features basketball players dribbling across a storefront in the Times Square subway station. As pedestrians approach the screen, the player will capture their attention by forcefully passing the ball directly at them, ‘cracking’ the digital screen. The challenger ‘steps’ onto the court, and attempts to toss Kumho digital tires, instead of basketballs, into the hoop.
When the final score is tallied, the basketball player steps back onto the court and bestows his own brand of judgment on the player, who is prompted to pose for a photo with the player that can be shared on social media.
The activation runs to Feb. 22, 2015, in New York City’s Time Square subway station near the 43rd Street and 7th Avenue entrance.
“We are excited for New York to feel Kumho’s presence and support for basketball everywhere they turn,” said Harry Choi, president and CEO of Kumho Tire North America.

“This experience is designed to take fans beyond their expectations with their favorite game,”
says Josh Cohen, CEO, Pearl Media. “Bringing this type of excitement and action into one of the busiest NYC transit stations is a memorable way to drive awareness of Kumho,”

The activation is a piece of a larger promotion that Kumho Tire launched on Instagram and Twitter in January.
Via: DailyDooh
 

British Airways help the public make US trip a reality in cool virtual reality stunt

Passers-by were transported from the streets of Europe to the States in a virtual reality stunt from British Airways.
Using the Oculus Rift virtual reality headset outdoors, the airline wanted to encourage members of the public to ‘make [their] US trip a reality’, using pre-filmed footage including ice skating in New York, rodeo bull riding in Texas and running along the coast in LA.
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Via: PR Examples
The Oculus Rift technology was also used to great effect for a recent Center Parc’s campaign created by Posterscope and psLIVE
Click here to read more
 

John Lewis Eyes Oculus Rift Opportunities to Unite VR and In-Store Experiences

John Lewis has started looking at what virtual reality (VR) technologies such as Oculus Rift could bring to the in-store experience.
Speaking at IAB Engage 2014 event in London, the retailer’s head of online marketing, Lloyd Page, revealed that it has started investigating the area predicting that “the VR and the in-store experience will collide”.
He said that it could be used in a situation where an in-store customer shopping within the furniture department can use the headset in order to visualise how it might look in their living room.
Page also discussed some initial ideas to have come out of the new partnership with iBeacon start-up Localz, which recently won £100,000 investment throughthe JLab scheme.
In the latest issue of The Drum magazine industry insiders debated the commercial opportunies for brands on virtual reality platfroms, revealing new advertising products they could potentially pitch to clients.
Via: The Drum

Mountain Dew Creates Virtual Reality Skate Experience in Brooklyn

The 10th Anniversary season of Mountain Dew’s Dew Tour continued last weekend with the Toyota City Championships held in Brooklyn, New York. The third stop on the 2014 schedule saw many of the world’s best BMX and skateboard athletes take part in the action, and attendees were also given the chance to get involved through a unique VR experience.
During the event, Mountain Dew debuted its Virtual Reality Skate Experience. This live-action 3D, 360°, binaural audio-branded experience is one of the first of its kind developed for the new Oculus Rift DK2 developer headset. Fans who attended the action sports exhibition in Brooklyn were given the chance to virtually become part of the Dew Skate Team. They were able to feel as though they were riding alongside the pros through some of the most iconic spots in Las Vegas.
For attendees, it was a ride down the Vegas strip they would likely never forget. The epic virtual reality skateboarding experience put fans in the center of the action and after they were done, they walked away with a split-screen video of their experience, which they could share with friends and family on social media.
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Via: psfk

Centre Parcs Uses Virtual Reality in New Out of Home Campaign

Holiday park company, Centre Parcs, is set to stage a takeover of Waterloo station, which will use virtual reality technology and digital screens to promote its latest UK village at Woburn Forest in Bedfordshire.
The campaign, which runs from 9-13 June will deliver a 360 degree experience for commuters, who will be invited to use an Oculus Rift headset and be transported to the zip wire and high ropes course through virtual reality footage filmed at the Woburn village.
There will be a second experiential zone demonstrating a take on the archery experience with physical bows firing virtual arrows on to screens with the chance to win £1,000 worth of vouchers for the leader at the end of the week.
Center Parcs will also be displaying consumer-generated tweets and photos on the Motion@Waterloo screen as part of a competition to win a £2,000 family break.
Center Parcs worked with Walker Media, Posterscope, psLIVE, Brothers&Sisters and JCDecaux to develop the campaign.
Via: The Drum

Topshop Engages VR Technology to Live-Stream Fashion Show to Oxford Circus Shoppers

Topshop is to live-stream a virtual reality (VR) experience of its London Fashion Week show taking place at the Tate Modern, giving fashion fans the chance to virtually view the proceedings from its landmark Oxford Circus store.
Working with 3D specialist agency Inition, Topshop will give shoppers at its store VR headsets to don, enabling them to experience a 360-degree virtual world comprising a live-feed of the catwalk show, backstage goings-on, VIP arrivals, set design and animated features.
The Topshop Unique Show will be available to view by shoppers on the 16, 17 and 18 February during store opening hours.
The show itself will take place in the Tate Modern’s Turbine Hall, with an open-set design that will allow visitors to the venue to view the proceedings from various viewpoints around the gallery.
Topshop will also stream the show and content to its website. Activity will include a live Twitter gallery on its homepage from the morning of the show and the retailer has asked fashion insiders to tweet content from the front row of the show. Topshop will also post Vine videos.
Sir Philip Green, owner of Topshop parent Arcadia Group, said: “This season’s live stream in virtual reality between two iconic London destinations, the Tate Modern and our flagship store in Oxford Circus, takes the idea of the traditional fashion show to a new dimension, as we continually look for new ways to engage, excite and involve our customers.”
Andy Milns, co-founder and creative director of Inition, added: “We are excited that Topshop have the vision to explore the next revolution in mass media – virtual reality. VR is the ultimate interface to the digital world with the power to transport the user to another place as soon as they put on a special display.”
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Via: BrandRepublic