JCDecaux unveils two new West London Towers

JCDecaux, the market leader in Digital Out-of-Home (DOOH), has added two new digital Towers in the affluent west London Corridor. These new locations deliver 3.8 million viewed impressions every week driving scale and reach in the Extra-Large OOH sector.
Situated near the Westfield London Shopping Centre on two of the most important routes in London, the A40 ‘wealth corridor’ and the West Cross Route, JCDecaux continues to build a high quality channel of communication. The Channel now delivers 25 million viewed impressions across 11 Towers and 16 screens in West London. The A40 links affluent commuters including Oxfordshire and Buckinghamshire with central London.
The A40 Tower and West Cross Tower, deliver 10mm pixel digital screens for HD quality display providing a rich canvas for brands.
Via: JCDecaux

Ocean Outdoor Talks to Consumers with Relevant Content

Holland Park Roundabout unveils a step change in the way advertisers can target motorists in real-time.
The jewel in west London’s crown delivers personalised one-to-one messages to an affluent audience of 4 million. Located by Westfield London (28 Million shoppers per year and £1 billion in annual sales), this premium location takes real-time media to the next level.
Highly defined targeting – only hitting a brand’s core target audience, with zero media wastage.
Real-time activation – dynamic delivery based on an environmental trigger.
Cost effectiveness – Brands only pay when the ad is served.