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Air New Zealand Give Commuters the Chance to Win Flights to LA

Air New Zealand celebrated their flights from Heathrow to LA in style today, bringing LA fashion week to Waterloo Station. Unique Air New Zealand dresses were created out of Shazam enabled boarding passes, which consumers could scan to be in with a chance of winning two tickets to LA. Consumers were also given a second chance to win if they shared their experience on Facebook or Twitter.
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JetBlue Asks Flyers to 'Reach Across the Aisle' in Election-Year Stunt

Jet Blue invited 150 unsuspecting passengers to “Reach Across the Aisle” in this fun, election-themed stunt from longtime partner MullenLowe.

Those travelers were given the chance to win free round-trip airfare to one of 20 domestic or international destinations served by the carrier. But … they’d get those travel certificates (worth about $300 each) only if they could decide on a single destination by unanimous vote before their six-hour flight from Boston landed in Phoenix.

“JetBlue is one of those brands that is very comfortable being involved with the bigger conversation,” MullenLowe executive creative director Tim Vaccarino told Adweek. “This being one of the most polarizing political climates in history, we saw an opportunity to make a comment about what’s truly possible when we all work together.”

So, could this diverse group make the tough compromises necessary to reach an accord? Or, in an airborne parody of our putrid political process, would they behave like whiny babies, gridlocked at 40,000 feet?

watch video below:

[youtube width=”300px” height=”200px”]EPurzKVTlU4[/youtube]

Via: Adweek 

Clear Channel Wins Asda Advertising Contract

Clear Channel UK has been awarded the advertising contract for Asda stores following a competitive tender. The contract, which Clear Channel will take over in July, will see the complete digitisation of Asda’s advertising estate as Clear Channel reveals plans to convert 300 Asda Superstores and 200 Asda Supermarkets.
The upgrade will see the installation of hundreds of 70” portrait digital screens located at the entrance of Asda Superstores nationwide, with a smaller variant to be designed for Asda Supermarkets. As part of the seven-year contract, Clear Channel will also be responsible for the cleaning and maintenance of the screens.
The upgraded screens will be powered by Clear Channel’s intelligent content management system, Play iQ, offering advertisers live availabilities and campaign reporting. Clear Channel will also utilise Asda sales data and customer insight information to create hyper-relevant, contextual advertising opportunities.
The digitisation of Asda’s Out of Home estate is a key component of Clear Channel’s digital transformation project, which includes the on-going nationwide expansion of their digital 6-sheet product, Adshel Live, as well as the nationwide expansion of Clear Channel’s super-premium digital brand, Storm, and the roll-out of digital billboard ‘Wrap’ in the UK’s biggest cities.
Justin Cochrane, CEO, Clear Channel UK said: “We are delighted to have been awarded the Asda advertising contract, and are looking forward to working with Asda on the modernisation of their Out of Home estate. Converting hundreds of advertising panels to beautiful digital screens, underpinned by intelligent technology, will allow us to offer brands and customers advertising experiences that are relevant and right for them.”

psLIVE UK Win Event Magazine Brand Experience Agency of the Year 2015

Last night at the Hammersmith Apollo in London, experiential agency psLIVE UK were crowned the ‘Brand Experience Agency of the Year 2015’ at Haymarket’s prestigious Event Magazine Awards.
The agency emerged as outright winner against a tough shortlist of 7 agencies which included  some of the best in the business; TRO, George P Johnson, The Circle Agency, Wasserman Experience, Brand Fuel and Momentum Worldwide. Unarguably a collection of superior experiential agencies!
This award category was judged entirely by a panel of client and brand-side professionals. Criteria included expert delivery in the field, demonstrable marketing results, financial performance, a clearly differentiated proposition and culture. A proven investment in people was also essential.  psLIVE  was also runner up in ‘Event Team of the Year’ category so all in all a very good night for an agency which is only in its fourth year of existence.
Michael Brown, psLIVE UK Managing Director, who received the award from Event Magazine editor Yasmin Arrigo and TV presenter Steve Jones, was clearly delighted with the result:
“To come this far in such a short space of time, in a very competitive market featuring some very mature agencies, all of whom have been doing outstanding work for a very long time, is a sheer delight and testament to the varied qualities of the pioneering team we have built here in the agency. Those qualities include a collaborative approach, agility, curiosity, resilience, commercial nous, a great sense of fun, and of course ambition.  Not knowing the meaning of the word ‘no’ also helps greatly here in psLIVE!’
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About psLIVE
psLIVE create brand experiences that are rooted in the physical world and amplified throughout the digital space.  psLIVE aim to make the brand experience a meaningful and memorable one, augmenting the traditional media proposition, extending through owned and earned media. They create integrated, digitally-driven and measurable multi-market campaigns.
Posterscope
Posterscope is the world’s leading Out-of-Home communications agency and location expert.  It knows more about what people think, feel and do out of home.  Posterscope translates this understanding into compelling, creative and quantifiable Out-of-Home solutions which make a meaningful difference to clients’ businesses by investing in its data, technology and people.
Posterscope’s billings are in excess of $3 billion and it has over 800 people in 50 offices located in 32 countries worldwide.