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Exterion Media UK's work.shop.play. Community Wins Industry Award

Exterion Media’s online urban community work.shop.play. has been awarded the accolade of Insight Panel of The Year at the 2014 Vision Critical EMEA Summit. Vision Critical manages over 700 communities and each year awards a prize for the best performing EMEA community.
work.shop.play., the only B2B company shortlisted this year, fought off strong competition from brands including Vodafone, Nandos and Adidas to win the award, voted for by 110 industry peers. Finalists were required to demonstrate the success of their community, following an initial written entry. The prize is further recognition for the online panel after it was named Runner Up at the 2013 awards.
The award win follows a successful year for work.shop.play., the insights from which offer Exterion Media insight into the thoughts, mind-sets and behaviours of urban audiences. The panel has seen astounding growth of more than 50% in 2014; membership numbers now stand at 10,634 up from 6,823 at the start of the year; making it the biggest online urban community of its kind in the media industry. In addition, a 50 strong mobile community has been launched.
Via: Exterion Media

Work.Shop.Play Research Reveals Brazil 2014 to be the First Digital World Cup

As the World Cup in Brazil rapidly approaches, research by work.shop.play., the online urban community, reveals that this year’s event is set to be truly digital. A massive 85% of consumers will be following the tournament online in some form with 41% specifically using social media sites. Mobile also plays a part as more than half of people surveyed (53%) said they will be using their phone to keep informed and 40% will be using their tablet.
Television will still play a big part in how football fans follow the games, however the internet has overtaken TV for how people will keep track of live scores. More than two thirds of people (67%) will use the internet for score updates compared to just 38% who plan to use TV. Mobile and social will also play a role with 42% using their mobile and almost a quarter (24%) using the likes of Facebook and Twitter to get their score updates…
Brits won’t just be relying on the web for score updates. Almost one in five people (18%) will be using the internet to watch full games while more than a third (34%) will go online to catch up on highlights from the tournament. Following the games online is especially important to the UK’s younger generation – a quarter plan to watch full games online and 22% will watch them on their iPad. Almost half (47%) will log on to view highlights via the web..
Simon Harrington, Marketing Director, Exterion Media commented, “All eyes will be on Brazil this summer, but it’s interesting to see how different our approach will be to following the games compared to 2010. For the first time, internet and mobile are going to play key roles in how we digest news and follow coverage of the games. Crucially, for the Out of Home sector, consumers will be looking to follow the news while on the move. Almost a quarter (25%) say that they plan to follow the competition while on public transport, a statistic which increases to 38% in the 16-34 age group. We expect consumers, and Londoners especially, to make the most of free Wi-Fi on the London Underground to stay connected and share in the excitement the World Cup brings.”.
Via: Exterion Media

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