Telecoms Ad makes bus stops more interesting

Qualcomm wanted to make waiting for a bus a little more interesting so introduced a few surprises via a URL on a poster. When people visited the mobile site, the fun began with the help of clowns, fast cars and husky-drawn sledges. This is a great example of generating earned media with the resulting video attracting over 3 million views.
[youtube=http://www.youtube.com/watch?feature=player_embedded&v=zpdcUakdQVA]
Via:Unruly