The British Gas ad uses lenticular printing to create optical illusions

The British Gas ad uses lenticular printing to create optical illusions so an image of a toaster is transformed into a wireframe model that shows how energy travels through the appliance as people walk past it. The campaign aims to encourage customers to “see energy differently” and highlight the benefits of upgrading their traditional energy meters to smart meters. The six-sheet campaign, created by CHI, Carat UK and Posterscope, runs for two weeks in key cities. Read more
This campaign was listed in Creative Bloq as one of the ‘5 outdoor posters guaranteed to grab attention’