The DailyDOOH Gala Awards announce winners

 
The fifth annual DailyDOOH Gala Awards took place on December 1st at Banqueting House.  Among the winners was Primesight’s cinema D6 campaign for Pets at Home, created in collaboration with Posterscope and Carat, which won the Best Interactive campaign.
On winning the award Posterscope’s Sam Grant, Group Business Director enthused “The cinema environment provided an excellent opportunity to target the whole family. The interactivity of the screens capitalised on foyer dwell time, allowing us to provide a deeper level of brand engagement to our audience.”
Carat’s Alex Sturgess, Client Services Director said “This campaign was a fantastic means of connecting consumers with the brand in a playful and engaging manner, whilst simultaneously promoting responsible pet ownership by heightening awareness of the in-store My Pet Pals workshops.”
On receiving the award, Account Director at Primesight Charlie Carlsen said “Working with Carat to make this Pets at Home campaign a reality was one of the highlights of the year. The campaign drove a 65% uplift in store visits from new customers and it’s great seeing this work recognised with an award win.”
Other category winners included:-
Best QSR / Bar or Restaurant Deployment
Harry Ramsden @ Blackpool Tower | Pixel Inspiration
Best High Street/Mall/Supermarket/Convenience Store or Forecourt Deployment


Kärcher and Clas Ohlson Retail Chain | NEC Display Solutions | Smartsign
Best Original Digital Billboard
Wandsworth Roundabout | JCDecaux
Best Digital Poster or Street Furniture Implementation


Clear Channel Adshel Phone Box | Clear Channel
Best Stadium/Office Building/Corporate/Hotel, Hospitality or Leisure Install
Barco Lobby Experience | Barco Digital Cinema – Lobby
Best Digital Out of Home Campaign
#AllIdentity | Clear Channel | Outdoor Plus | Primesight
Best Interactive Campaign
Pets at Home | Primesight
Best Overall Retail or Mall Experience
AT&T Flagship Store San Francisco | MaxMedia
Best Transport Install or Campaign
Kung Fu Panda Beacon Ad Campaign | Exterion Media
Most Innovative Use of Technology
Danone Yoghurt Traffic Triggered Campaign | Dynamic Outdoor