The Drum Creative Out of Home Awards Announces Finalists

Out of home continues to be one of the most effective forms of advertising. It is undoubtedly the most visual of all mediums, offering instant stand out and kudos for brands and despite the increase of online opportunities, it has continued to deliver impressive results.
In this digital age out of home all too often gets over looked by an industry that is becoming increasingly digital and social media-centric. However it remains the single medium that we all interact with in every aspect of our daily lives. It’s everywhere we go. We see it; we hear it and now we can even smell it.
Now in their 4th year, these awards celebrate, recognise and reward those who make out of home work for their clients, both creatively and by delivering exceptional ROI.
Posterscope are thrilled to have nominations in the following categories ‘Digital Campaign’ (Hive by British Gas) ‘Use of Technologies’ (Pimm’s), ‘Use of Live Updates Category’ (Hive by British Gas, Santander,  Microsoft Cortana).  Furthermore, their work with Havas (Malibu and Clarks), Primesight and Carat Edinburgh (Scottish Government), M&C Saatchi (A.I poster), Total Media (Lenovo) and Iris (MINI) has also been recognised in other categories.