The Mirror eclipses The Sun

The Trinity Mirror used the solar eclipse as an opportunity to showcase their reader numbers in comparison with The Sun, demonstrating that they are “eclipsing The Sun”.
Booked by Posterscope Manchester/ Amplify Carat Manchester, the digital out-of-home activity dominated Eat Street @ Westfield London for an hour between 9am-10am to coincide with the eclipse itself.  The creative featured a picture of an eclipse and the readership figures to demonstrate the higher audience numbers. During this time a brand ambassador gave out solar eclipse glasses to people who walked by, to ensure they could safely enjoy the real thing (had London not been engulfed by clouds!)