The Nike+ House of Innovation

Selfridges recently hosted Nike’s “House of Innovation”, a cool brand experience made up of a handful of challenges, exhibitions and environments that converge the physical and digital retail space for “everyday athletes” as they compete against one other and interact with the environment which was filled with some of Nike’s most innovative products and technologies.
[youtube width=”300px” height=”200px”]orEYtNF1Tfg[/youtube]
http://www.youtube.com/results?search_query=orEYtNF1Tfg&sm=3
Via: digital buzz