The Outdoor Media Centre (OMC) has appointed award-winning public relations agency MWWPR for media relations and strategic communications support along with brand consultancy Goosebumps.
The appointments mark the OMC’s ambition to invigorate the marketing body and work towards its vision of further highlighting the power and effectiveness of Out Of Home (OOH) advertising.
Commenting on the appointments, Alan Brydon, CEO of The Outdoor Media Centre, said: “Out Of Home has arrived at one of the most exciting stages in its history and over the next 12 months we’ll be introducing numerous changes and initiatives so that we work more collaboratively with media agencies, specialists and advertisers. We have appointed MWWPR and Goosebumps to support the OMC on this journey as we look to celebrate and share the benefits and innovative opportunities that Out Of Home delivers.”
Anna-Liisa Goshawk, Senior Account Director, MWWPR, said: “PR is going to play an important role in helping the OMC achieve its goals. There is a powerful story to be told about Out Of Home advertising and the marketing body has a very clear vision for where it is going. We are excited to be a part of their new journey.”
Simon Cotterrell, strategic partner, Goosebumps Brand Consultancy, added:“We look forward to working with the OMC on their brand strategy in order to help the team further demonstrate the power and effectiveness of the Out Of Home medium.”
MWWPR and Goosebumps will be working directly with Mark Craze, Chairman of the OMC, who began his role in January 2015, and Alan Brydon who will be the marketing body’s new Chief Executive from 18th May.