This billboard has been spying on the people of Toronto

To promote Oliver Stone’s new move Snowden, about the NSA whistle-blower Edward Snowden, creative agency DentsuBos, in conjunction with Cieslok Media, created a billboard to spy on pedestrians in Toronto and then livestreamed the footage of their movements onto a giant video board the street.  The billboard, which was timed to appear during the Toronto International film festival where the movie premiered, brought to life the troubling questions on mass surveillance that Snowden’s revelations raised.
“It was interesting seeing people’s reactions” said Jon Friar, creative director at DentsuBos. ” Some felt violated, some terriefied, and some even praised it as the creepiest thing ever.  Funnily, almost all looked around to see if there were other cameras spying on them.  Which in itself is telling.”
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Via: Adweek