In Toronto, an Interactive Mattel Ad Plays Pictionary with Passersby

At Mattel Games, they believe that “anytime is game time,”—even at the unlikeliest of places and in the most unconventional way.
An interactive display was set up in the middle of a shopping mall in Toronto, Canada that showed a man asking passersby if they wanted to play Pictionary. Most people in the crowd appeared to be skeptical of the stunt until a young boy approached the board and started “playing” with it.
Participants who managed to guess the picture correctly were even further surprised when they were presented with gifts by hidden Mattel staff.
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Via: Design Taxi