The jury is still out on virtual reality in-flight entertainment (IFE) – some think it holds great potential, but others see it as nothing more than a gimmick – and Transavia has become the latest carrier to explore the potential benefits of the immersive technology.
In May, passengers flying with Transavia from Amsterdam to Barcelona had the chance to try out the Oculus Rift DK2 during the flight.
During the trials, passengers were able to enjoy a variety of content, including a virtual cockpit tour, a virtual cinema experience in which the passengers can watch a movie in an empty cinema surrounded by aircraft seats, and a virtual hang-glider experience in which they are floating above the earth, watching the landscape below. The latter also includes a fly-by by a Boeing aircraft.
The airlines more frequent passengers seem to develop a preference for entertainment, in our test case the cinema experience. And the less frequent flyers preferred virtual tours of the cockpit and hang-glider experience, preferring excitement over escapism.
Source: Airline Trends