Twelve two-meter-high white sculpture appear in Shanghai Huaihai Road

In September 2016 twelve two-meter-high white sculpture appeared in Shanghai Huaihai Road and attracted so much attention that Huaihai Road’s weekend daily traffic surged to 30 million.
Huaihai Road Commercial Street has always been a battleground for sports brand with the major sports brand’s flagship stores located there.
This outdoor installation created by China Bo Shida (Posterscope China) aimed to highlight the Adidas ZNE Hoodie personality and the eye-catching style, coherent visual impact resulted in a massive social buzz amongst the youth population.
Behind each sculpture was a two-dimensional code, which when scanner directed the user to product information and the adidas official store page. There was also the functionality to upload photos to create online content.
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