UNICEF’s Clever Billboard Literally Sheds Light on Child Violence

In a bid to end child violence, UNICEF Bulgaria has created a clever billboard that literally sheds light on the problem.
During the day, the billboard shows a child cowering in fear. However once night falls, a shadow becomes visible, with its hand raised ready to strike the child.
The campaign was created as part of UNICEF’s ‘Make the Invisible Visible’ campaign.
Via: Design Taxi