Virgin Trains asks families to find Wally

In a summer partnership between Virgin Trains and Where’s Wally (Waldo for US readers), a nationwide ‘Where’s Wally? Hunt’ to encourage families to get out and about this summer, with a luxury weekend break in London up for grabs for whoever finds the most.
One hundred Wally replicas were dispatched on Monday, July 20 ready for the challenge. According to the press release, Wally can be found ‘in the form of size cut-outs and smaller transfers blending into real crowds, cityscapes, train stations and trains along the West Coast Main Line – in Birmingham, Carlisle, Crewe, Edinburgh, Glasgow, Liverpool, Manchester, Preston, Rugby and Stoke on Trent’.
The hunt runs for six weeks throughout the UK school holidays. Virgin Trains will be releasing a series of clues via its social media channels:
wheres wally
To enter, people are being asked to take a picture of themselves with a Wally as proof. Once they’ve found as many as they can, they can tweet the total number of Wallys they’ve found to @VirginTrains using the hashtag #FoundWally or enter via the Facebook page by August 31:
wheres wally 2
Read more: Virgin Trains site
Involved agency: Hope and Glory PR
Via: PRexamples