VISA use AR to help consumers experience 'something new'

Visa – supplier of payment solutions –  created one of the largest interactive augmented reality based campaigns in Poland. The road show for the campaign “Try something new with Visa” using augmented reality technology featured events in Warsaw, Krakow, Wrocław and Gdansk.
During the four weekends of promotional events, residents of the largest Polish cities could experience “something new”, thanks to augmented reality technology combining the real world with the computer-generated one. Images from the camera directed at the event participants were displayed on a 15m2 LED screen. When someone entered a marked white circle, the screen displayed additional animated objects and characters. Visitors to the shopping mall could see and hear an elephant passing by, pet a panda bear and a giraffe, high-five some monkeys and become a member of a family of penguins. What is more, they could see themselves on the Moon, on a desert island surrounded by sharks, or abducted in an alien space ship!
The application devised by Lemon&Orange allowed users to take photos during their interaction with animated characters and objects. Later they could browse them on a touch screen and – using an iPad dedicated application – choose the best pictures, add comments and send them to a chosen e-mail address. The e-mail included also links allowing to automatically share the photograph on Facebook, Twitter and Google+. These photographs were also entered in the “Try something new with Visa” photo-competition .
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Via: Experiential Marketing News