Volkswagen create vending machine that takes old batteries as payment

Volkswagen created a unique vending machine in different parts of Russia that accepts batteries as payment, encouraging consumers to recycle their old batteries. The campaign named Think Blue, is focusing on the major issue of hundreds of millions of batteries being thrown each year in locations across Russia.
The Think Machine is a vending machine that accepts batteries as currency rather than coins or notes. Installed in different sites around Moscow, the machine allowed consumers to trade their old batteries for items that were obtainable at local community shops such as stress balls, bottles of water and t-shirts.
One of the machines collected over 8,000 batteries during its first month, which in comparison to a regular collection point in Russia, collects less than a thousand batteries.
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Source: PR Examples