Walkers opens 'crisp sandwich speakeasy'

Hundreds of people will sneak into a speakeasy in London – but not in a bid to drink clandestine cocktails but to tuck into crisp sandwiches, in a pop-up club created by DeVries Slam for Walkers Crisps.
The Walkers Crisp Sarnie Club will be open from Thursday to Saturday for the next three weeks. It is located at a newsagents in Tooley Street, London. Tickets to get into the club cost £3 each and the first week is already sold out, with 300 tickets sold for today alone.
The club – where people create their own crisp sandwiches – is part of a bid to promote a new range of six limited-edition, sandwich-flavoured crisps, in partnership with Heinz, introduced to retailers last month.
The club even has an actor hired to play the role of resident maître d’. Large crisp packets and a huge fake sandwich serve as props for people to climb into for photographs, while retro sandwich boxes containing crisps are attached to the walls.
Via: PR Week