What Colour is Madrid

Spain:  For the much anticipated final of the Copa del Rey, at the Santiago Bernabeu, between rival Madrilenian teams Real Madrid and Atletico, Mahou gave fans the opportunity to show their support for their team through an online game ‘What Colour is Madrid’.  The game, which involves answering questions on the clubs, enables you to “conquer one of Madrid’s 21 districts on behalf of the team”.  Posterscope brought the gaming experience to the OOH environment via the installation of 5 interactive panels placed around the city.