Wrigley’s Coffee Cup Sleeve gives Customers Clean Teeth on the Go

South African coffee seller,Seattle Coffee Co. has teamed up Wrigley’s Orbit gum to help customers start the day energized and fresh, ready to face whatever challenges arise.
With the help of South African advertising agency DDB and design studio Tag 8, Seattle Coffee Co is adding new coffee cup sleeves with individual samples of Orbit’s gum. The campaign, exclusive to South Africa, is called “Coffee On The Go, Clean Teeth On The Go.” Through this direct-marketing technique, Wrigley is trying to bridge the gap between coffee drinkers and gum chewers.
The design by Tag 8 features the gum integrated directly into the sleeve, with a doodle of a man reaching for it with one hand, a cup of coffee in the other. The concept also makes the combination of the gum and coffee less jarring, since it can be handed off to a customer singlehandedly, rather than adding it later just for the sample to be forgotten or lost in a bag or pocket.
Via: psfk