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Posterscope Netherlands launches dynamic digital platform, Liveposter

Posterscope has launched Liveposter in the Netherlands. The platform allows Digital Out Of Home campaigns to be controlled centrally, over multiple networks. Campaigns can be adapted and broadcast real-time across complete networks or individual screens. The platform uses location-related data such as consumer behaviour, weather, search and footfall to optimise campaigns. At any desired time […]

Formula 1 Results to be displayed live in out-of-home campaign via Posterscope

A countdown to the Formula 1 2018 Australian Grand Prix in Melbourne is part of a dynamic out-of-home campaign, which will also showcase the race’s results minutes after its completion. The final results of the Formula 1 will be displayed across multiple OOH sites The announcement: Out-of-Home specialist agency Posterscope has deployed Liveposter to create […]

Open canvas: thinking outside the home (March 2018)

Two experts pick their favourite out of home campaigns and explain why their chosen work makes the most of the medium Neil Dawson, interim European executive creative director, Innocean Worldwide Europe I worked in South Africa in 1994, the year Nelson Mandela came to power. Under the new constitution there were 13 official languages. As creatives, […]

Posterscope announces global management changes

After an outstanding career leading Posterscope, Annie Rickard has decided to step down from her global roles as Posterscope Global President and MKTG Global Chairman and will be handing over her responsibilities as leader of these businesses on 30 March 2018. Annie founded Posterscope, the leading location-based marketing brand and has grown it into a […]

Metro Germany celebrates International Women’s Day by giving newborn girls an entrepreneurial boost

Nearly half of women want to start a company. Just 12 percent think they ever will. The biggest thing stopping them? Lack of financial support. These findings come from Dusseldorf, Germany-based Metro’s International Own Business Study, which surveyed 10,000 people in 10 countries. To beat the odds, the publication partnered with Serviceplan Campaign Hamburg to […]

Simple sweet experiment demonstrates the gender pay gap to children

The pay gap between women and men, especially in high-profile industries like finance, continues to be a lightning rod in the debate around workplace inequality. Critics dismiss the pay gap as a myth that doesn’t factor in enough social variables, but comprehensive data from groups like the World Economic Forum has proven that the global […]

Posterscope fuses the OOH industry currency with OCS

Posterscope fuses advanced OOH industry currency,Route,with OCS, the UK’s most detailed behavioural OOH Survey,to boost campaign reach & effectiveness Out of Home and location marketing specialist Posterscope has fused its proprietary Out of Home Consumer Survey (OCS) with Route data to enable its planners to plan and buy OOH against a client’s core planning audience. […]

McDonald’s crops the golden arches to direct you to the closest restaurant

McDonald’s branding is so iconic that it communicates just as well in very minimalist form, as the company’s extremely stripped-down advertising in France has long proven. Now, in Canada, the fast-food chain is applying the same approach to out-of-home ads—with surprisingly useful results. A new campaign from Cossette crops the iconically curvy Golden Arches to direct […]