To promote Indonesia tourism abroad, the Indonesian State Ministry of Tourism worked with Posterscope Indonesia across two markets – Netherlands and Belgium. The objective was to promote Indonesian tourism destinations and attract visitors to Indonesia, using relevant OOH channels.
In Netherlands, the focus was on Trams and Airport billboard to reach ever-increasing audiences across the ‘Tulip Season’ campaign period. Whilst in Belgium, the campaign appeared on bus, tram, and Digital OOH screens. This was held during Europalia – International Arts Festival for which Indonesia was the ‘guest country’.