Last Week’s UK Mobility Index (we 11th September) was 78.5

Overall UK mobility has increased again week on week to 78.5% (w/e 11th September), up 0.5% versus the previous week, according to data from our mobile partner Three, versus the pre lockdown baseline of 100.

The chart below shows the weekly index vs. the 4-weekly moving average; the most recent data shows that mobility, while still showing healthy growth, has slowed down with the latest weekly index falling to only 0.5% above the 4-weekly moving average. Overall month on month there has been a 0.9% increase in mobility off the back of four successive weeks of increases.

We are seeing the greatest increases in the towns and cities that had lockdown restrictions reintroduced and subsequently lifted, such as Wigan and Luton, where mobility has increased by  1.7% and 1.6% respectively, while Bury, Salford and Rochdale also all saw marked increases (1.4%, 1.4% and 1.1% respectively).

At a regional level, most areas increased at a level of around 0.3%, with a few notable decreases in North of England where lockdown restrictions have recently been re-introduced. Wales, Midlands, and the North all hover around the 80% mobility mark while the South West and Border creep towards 90% mobility.

London remains steady at 65% mobility level however, we see mobility growth across almost all individual London boroughs, with the largest increases coming from Kensington and Chelsea, and Tower Hamlets with increases of c.1.5% apiece. Interestingly, we are now seeing that Westminster and the City of London, boroughs with the highest concentrations of workplaces, are also showing strong increases at 1.38% and 1.34% respectively, reflecting the gradual return of the workforce.

Separately, the Department for Transport (DfT) shows that for last week (w/c 7th September) road traffic across the UK is on average +96% versus pre-lockdown, with car traffic standing at +93%. Data from DfT also showed that last weekend buses stood at 59% and the London Underground at 40% versus pre-Covid levels, with both transport systems showing slow but steady growth. Also last week, rail firms increased services in England, Wales and Scotland to 90% of normal levels as schools reopen and people are encouraged to return to work. Recent figures from The Office for National Statistics (ONS) reports that 62% of adults reported commuting to work last week. That compares with 36% in late May, soon after the ONS began compiling the figures during lockdown.

From an OOH perspective, the week on week mobility changes bought an estimated more than 10.7 million of additional fortnightly impacts back to the market. Many more millions have come back to the OOH market in other areas too according to our data, providing a great opportunity to reach different audiences as they adjust to their increased mobility.

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