Last Week’s (w/e 24th July) UK Mobility Index was 76.3
30 July 2020
Last week’s (w/e 24th July) UK Mobility Index was 76.3% up from 76% (w/e 17th July) versus the lockdown baseline of 100, according to data from our mobile partner Three UK. Overall UK mobility is now just over 76% of ‘normal’ and still increasing week on week.
All UK regions, except for London, are now over 75% of normal mobility. With only a small 0.3 percentage point gain overall in the UK last week, London and the North West were the highest regional gainers last week with increases of around 0.4 percentage points each.
Despite the relatively small week on week increase in total UK mobility there was still a significant effect on OOH impacts. There are millions more deliverable impacts this week, despite key environments, like rail and retail, still yet to see typical pre-Covid footfall. This latest increase sees an estimated additional 8.2 million fortnightly roadside (classic) 6-sheet impacts added to national UK OOH delivery.
London accounts for around 4 million of these additional impacts, with areas like Croydon, Ilford, Romford and many others, delivering more than 5 million fortnightly roadside () 6-sheet impacts. The North West now delivers more than 185 million fortnightly roadside () 6-sheet impacts, which is an additional 1.1 million fortnightly roadside () 6-sheet impacts versus the previous week. The Midlands added more than 665k fortnightly roadside () 6-sheet impacts versus the previous week with Birmingham alone now delivering 35 million fortnightly roadside () 6-sheet impacts.
We are also seeing an additional 840k weekly roadside digital 6-sheet impacts delivered. The South and South-East region has recovered to over 80% of normal mobility and can deliver more than 7.2 million weekly roadside digital 6-sheet impacts, with Reading, Southampton and Portsmouth delivering more than 1 million weekly roadside digital 6-sheet impacts each.
The overall rate of week on week mobility increases is still steadily increasing, however % increases differ from one area to another across the UK. It is therefore essential to use recent data to understand exactly where the changes and OOH value are. Our data provides this and is one of our many tools to help advertisers lock in value in a resurgent OOH market.