Village Roadshow transformed a JCDecaux INNOVATE panel in Melbourne’s Southern Cross Station using touch-activated LCD screens to promote the launch of biggest shark flick of the year, ‘The Meg’. The custom JCDecaux INNOVATE panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use.

Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen – creating a dramatic faux shattered glass effect giving passers-by an equally dramatic shock!

Via: Ads Of The World