Nestle use playful creative to target consumers over Valentines Day as they encourage people to ‘Freshen Up’ with POLO
Having done little to no ATL marketing activity in a few years POLO wanted reengage consumers and leverage their key RTBs. Using playful creative targeting ‘Coffee Breath’ and ‘Date Night’ they encouraged people to ‘Freshen Up’ with POLO through mass awareness national 6 sheets as well as tactical DOOH targeted to relative moments aligned to their creative messaging. This was supported by special build panels which brought to life their ‘Mint with the hole’ credentials, but creating a special build panel with a 3D Polo in the middle. This was launched on Valentines Day in alignment with their ‘Date Night’ messaging in Westfield London and Manchester Arndale. Their build continues to travel around the country to various Mall locations.